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An audience applauding in a theater
A ballet class registration in On The Stage on desktop and mobile, with checkout questions for each student

Forms & Registrations

Streamline event registrations with checkout questions.

Gather all the information you need about patrons and registrants during checkout - no separate tools or follow-up emails required.

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WHY IT MATTERS

Everything in one place, without the follow-ups.

Whether you're juggling parents registering their kids into a camp or class or collecting meal preferences for a dinner theater production, getting the information you need can be tedious and time-consuming: build a form, email it out, chase down parents who haven't filled it out, and manage responses in a spreadsheet that's disconnected from your other systems. On The Stage solves this problem by embedding custom questions right into the purchase flow, so that you can gather all of the information you need during checkout without the need for additional tools.

Streamline Operations

One flow instead of following up with an email, a form, and a spreadsheet.

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Delight Ticket Buyers

A single checkout that's finished in one sitting, using their phone.

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Leverage Insights

Access a holistic view of buyer activity that includes registration responses alongside purchase and donation history.

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Grow Your Audience

Build audience segments from checkout responses to better understand your audience and improve marketing.

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COMMON USE CASES

Streamline registrations for every event.

Gather all the information you need during checkout, for any type of event.

Camp & Class Registrations

Ask about allergies, nicknames, skill levels, and T-shirt sizes - for multiple students at the same time.

Dinner Theater Orders

Take orders for every course during the checkout flow.

Approved Pick-up & Drop-offs

Gather names and contact info for all approved parents and guardians.

Emergency Contacts

Always know exactly who to call if something happens.

ADA Accommodations

Know who needs special assistance, such as audio devices or extra help getting into the venue.

Marketing Attribution

Ask "How did you hear about us?" to know how every buyer found your event page.

Volunteer Interest

Add a checkbox at checkout asking if they want to get involved.

Performer Shout-outs

Let buyers know if they're coming to see a particular performer.

Audience Enrichment

Ask which types of events they love, to inform future programming and promotions.

CAPABILITIES

Ask anything, however you want to ask it.

Choose from a list of pre-loaded questions, or write your own in a variety of formats.

  • Pre-loaded Questions

    Choose from a list of common checkout questions with one click.

  • Custom Questions

    Add custom questions to gather whatever information you need.

  • Multiple Question Types

    Build questions using drop-downs, numbers, dates, checkboxes, and open text.

  • Mandatory Questions

    Set questions as mandatory or optional, and let box office teams override mandatory questions.

  • Event Controls

    Apply a checkout question to one event, all events, or a mix.

  • Archived Questions

    Retire a question without losing the answers you already collected.

The checkout question builder in On The Stage, creating a new question

Attribute responses to the right people.

Specify who and what individual checkout questions apply to, to make sure you're always getting the right answers for the right people.

Patrons

Ask durable questions about the person buying, such as their birthday or how they found you, and save responses to patron profiles.

Attendees

Allow the buyer to answer questions about the students, participants, or registrants who will participate in the program or event.

Orders

Get answers to questions that only apply to the order, such as "who are you here to see?"

Register for multiple events - and people - in one transaction.

A parent enrolling two kids into different dance classes at the same studio can register for both classes at the same time, and provide separate sets of answers for each child.

Streamlined Registration

Each student or registrant gets their own block of questions, based on the program.

Easy Duplication

Speed up registrations by copying shared information, such as guardians and contact information, with one click.

Unique Contacts

Specify different pick-up/drop-off and emergency contacts for each student.

Unified Insights

Access registration responses per event, per response, or per registrant via the purchaser's patron profile.

A box office order in On The Stage with checkout question responses for multiple registrants

AFTER THE EVENT

Leverage responses long after the event.

After the class, program, or event is over, OTS lets you put durable responses to work to better understand your audience and improve your campaigns.

Patron Management

Get the full picture of each patron with question responses in the same place as purchase, donation, and attendance insights.

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A patron profile in On The Stage with contact details, order history, and giving history

Audience Segments

Build audience lists from checkout question responses, to get a clear view of who loved your last event or wants to volunteer.

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The audience segment dashboard in On The Stage

Custom Campaigns

Use audience segments to build custom marketing campaigns, using OTS or your preferred marketing tool.

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An email campaign in On The Stage reminding families to register for camp

Automated Marketing

Build always-on, automated promotional and fundraising campaigns using Plays.

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A Play in On The Stage that re-engages lapsed patrons by email

FAQ

Common questions about checkout questions.

What are checkout questions?

Questions your organization asks inside the purchase flow, answered before the buyer finishes checking out. Instead of emailing a form after the sale, you collect allergies, T-shirt sizes, emergency contacts, or anything else you need while the buyer is already there - and the answers save automatically.

How do I collect allergy and emergency contact information for a camp or class?

Ask for it at registration. Attendee questions repeat for each student being registered, so allergies, guardians, and approved pick-up contacts are captured per child in the same checkout that takes payment.

Can a parent register more than one child at once?

Yes. A parent enrolling two kids in different classes registers for both in one transaction and answers a separate set of questions for each. Shared details like guardians and contact information copy across with one click, and anything that differs can be changed per student.

Do I still need a separate registration form?

No. Anything a form would ask, you can ask at checkout - which means no second tool to manage, no follow-up email to send, and nobody chasing the families who never filled it out.

Can I make a question required?

Yes. Set any question as mandatory and buyers have to answer it before they can finish checking out. Your box office team can override a mandatory question when they're taking an order over the phone or at the window.

Can I ask different questions for different productions?

Yes. Apply a question to a single event, to everything you run, or to whichever mix you choose - so a summer camp and a mainstage production don't have to share a question set.

Where do the answers end up?

On the buyer's patron profile and on the order. Registration responses are viewable per event, per question, or per registrant, right alongside that patron's purchase, donation, and attendance history.

Can I use checkout responses for marketing later?

Yes. Durable responses - the ones about the buyer rather than a single transaction - become attributes you can build audience segments from. Everyone who said they'd volunteer, or who told you they love family programming, is a segment away from being a campaign.

Can I use checkout questions for something other than camps and classes?

Yes. Dinner theater meal orders, marketing attribution, ADA accommodation requests, volunteer interest, and performer shout-outs are all just the right question asked at the right moment.