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Smiling audience members lit by warm stage light
A subscriber picking seats and redeeming subscription tickets in the On The Stage patron flow

Subscriptions & Memberships

Subscriptions & Memberships That Build Loyal, Reliable Audiences

On The Stage’s subscriptions and memberships make it easy to plan your season, sell packages in advance, and reward your most loyal patrons with options that resonate with today’s audiences.

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25%+

Reduction in box office-supported redemptions

6–8

Average hours saved by box office teams per month

WHY IT MATTERS

A time-proven way to boost revenue and reward loyalty.

Subscriptions and memberships are a time-proven way to boost ticket sales, improve cash flow, and streamline operations while rewarding your most loyal patrons.

Sell Tickets

Sell your whole season in one transaction, before opening night.

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Delight Ticket Buyers

Offer flexible subscription and membership options that patrons can manage on their own - no password required.

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Retain Patrons

Keep audiences coming back, season after season.

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Grow Your Audience

Turn first-timers into regulars, regulars into subscribers, and subscribers into members.

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On The Stage has led to over 25% reduction in box office support needs [for subscriptions], allowing teams to save 1-2 hours weekly.

— Heather Barthelme, Fayette County Community Theatre

Fayette County Community Theatre

PACKAGE TYPES

Four ways to keep them coming back.

Offer a variety of ways for patrons to subscribe and stay involved.

Traditional Pass

You choose the shows and dates, and patrons choose their seats. A classic subscription model for audiences that value predictability.

Flex Pass

You choose the shows, and patrons choose when to come and where to sit. A great option for buyers who trust your programming, but need a little more flexibility.

Ticket Pack

Buyers choose what shows to see, when they’re coming, and where to sit. Ideal for educational programs, group sales, and anyone needing maximum flexibility.

Membership

Offer exclusive perks such as advance sales, member-only pricing, access to exclusive seats, and more - all season long.

Choosing a package type when creating a subscription or membership in On The Stage

PATRON EXPERIENCE

A Winning Patron Experience

Make it easy for patrons to purchase packages, reserve seats, and manage ticket redemptions, perks, and renewals.

Seamless Booking

Three-click reservations

Patrons can reserve the same seats for every show in your season in just three clicks during checkout.

Per-show seating

Let subscribers choose where to sit for each production, from all eligible seats.

Multi-checkout

Purchase multiple subscriptions and memberships in a single transaction.

Mobile-friendly

Easily select packages to buy, choose seats, and check out in a few clicks - all from your phone.

A subscriber choosing which shows to reserve from their subscription package

Self-serve Patron Portal

  • Redeem tickets

    Let subscribers redeem their tickets all at once, or one at a time based on what works for them.

  • Manage perks

    Give easy access to member-only perks, such as exclusive performances, seats, and ticket prices.

  • Easy renewals

    Members and subscribers can renew for next year on their own, without having to call the box office or start from scratch.

  • No passwords

    Let buyers manage their subscriptions and memberships without needing a password, relieving your box office team from fielding tech support requests.

Active and expired subscriptions in the On The Stage patron portal, with a Renew Subscriptions button

Automatic Alerts

Unredeemed tickets

Alert subscribers if they have unredeemed tickets in their subscription package.

Renewal opportunities

Honor loyalty by announcing renewals to current subscribers and members before the general public.

General sales

Launch new subscriptions and memberships to everyone else, right on schedule.

SETUP

Build and start selling in minutes.

Create a package, configure the settings, and go on sale in a matter of minutes.

  • Inventory management

    Cap the total number of packages you’ll sell, the number of tickets in a package, and redemptions per production.

  • Timing controls

    Set when packages go on and off sale, and how long subscribers have to redeem tickets.

  • Pre-sale windows

    Create multiple presale windows for subscribers and members to offer tiered early access ahead of the general public.

  • Tiered packages

    Appeal to the broadest audience by offering multiple packages at different price points, and limit each one to specific dates, performances, and seating sections that you choose.

  • Fee controls

    Set your own prices, add optional custom fees, and choose whether to cover or pass on processing fees.

  • Multiple sales channels

    Sell packages directly from your website or via the box office.

Sale window, pre-sale, and redemption window settings for a subscription package
Selecting the performances included in a subscription package

MEMBERSHIPS

Memberships that deliver real value.

Build perks programs your audience will love.

  • Member-only seats

    Reserve seats or whole sections just for your members, for your full run or any mix of performances.

  • Preferred pricing

    Offer discounted ticket prices to members.

  • First access

    Create member-only presale windows that give members first access to seats, shows, subscriptions, and performances.

  • Exclusive events

    Offer member-only events, such as talkbacks, receptions, and even entire performances, that aren’t available to the general public.

  • Discounts

    Member savings on concessions and merchandise.

  • Custom perks

    Whatever you can dream, OTS makes it possible to add it to your membership programs.

A member choosing member-only ticket types, on desktop and mobile

Box office controls

Flexible terms

Create monthly, quarterly, and annual memberships.

Automatic renewals

Let patrons automatically renew at the end of each term, ensuring they never miss out.

Tax season support

Nonprofits can set the deductible value, and OTS automatically adds to the receipt.

AUTOMATED MARKETING

Get the word out, automatically.

Announce new packages, send renewal reminders, and offer exclusive deals to the right audience at the right time - without lifting a finger. Set up automated marketing in less than two minutes, and it runs silently in the background to keep your audience engaged over time.

Renewal invitations

Invite current subscribers to re-subscribe for next season, on a timeline that you choose.

Recurring memberships

Send a reminder to members before their renewal date, with options to manage their membership.

New package announcements

Announce new subscriptions and memberships to all non-subscribers and non-members, respectively.

New membership announcements

A Play that tells your marketing list about next season and automatically leaves out everyone who already subscribed.

The Play that announces next season's subscriptions to non-subscribers, and the email it sends

RENEWALS

Speed up renewal season.

No more spending hours rebuilding every season from scratch. Save time by using this season’s packages to jump start building your upcoming season.

  • Easy duplication

    Create a copy of this year’s package that automatically inherits important information like seating sections and ticket types.

  • Dynamic dates

    Automatically populate next season’s dates, so that your Tuesday night package actually lands on a Tuesday.

  • Easy customization

    Add any mix of shows, performances, and perks to packages in minutes.

  • Advanced control

    Overwrite inherited settings as needed, on a per package, per production, or per performance basis.

  • Auto-mapping

    Automatically link last year’s Saturday night orchestra center package to next year’s Saturday night orchestra center package to unlock automatic renewals, reminders, and upsells.

  • Bulk editing

    Changing prices? Updating your seating sections? Offering new ticket types? Select any mix of packages, and apply changes to all of them with one click.

  • Draft mode

    Save unfinished packages as drafts and come back to them later, enabling you to build your season at your pace.

Selecting this season's packages to renew for next season in the On The Stage dashboard

BOX OFFICE SUPPORT

Offer expert support, without the headaches.

When your subscribers and members need help, OTS makes it easy for box office teams to provide first-class customer support.

Direct sales

Sell subscriptions and memberships directly from the box office.

Ticket redemptions

Pick the performance, choose seats from the chart, and check out for a patron who'd rather call than click. They get the same confirmation email.

Unused tickets

Quickly see unclaimed tickets, and help them to redeem them on the fly.

Box-office overrides

Empower box office teams to offer one-time discounts and comps.

FAQ

Questions organizations ask before switching.

What’s the difference between a subscription, a flex pass, and a membership?

A traditional pass lets patrons choose seats for the shows and dates you select. A flex pass keeps your show selections but lets patrons pick their own dates and seats. A membership adds exclusive perks — like presale access and member-only pricing, on top of either option.

Can patrons renew or manage their subscription without contacting the box office?

Yes. Subscribers and members can redeem tickets, manage perks, and renew for next season on their own, with no password required, reducing calls to your box office team.

Can we build next season’s packages from this year’s without starting over?

Yes. OTS lets you duplicate this year’s packages, automatically update dates, and bulk-edit pricing or seating, so building next season takes minutes, not hours.

Do memberships support nonprofit tax receipts?

Yes. Nonprofits can set a deductible value for memberships, and OTS automatically adds it to the patron’s receipt.