OVERVIEW
Audience segmentation is a marketing practice that involves dividing a target audience into smaller groups based on shared characteristics, with the goal of delivering those groups more personalized messaging that lead to stronger connections and improved engagement. Building targeted marketing campaigns using audience segments can increase your top-line sales by an average of 15%.
On The Stage (OTS) makes it fast and easy to create custom audience segments using your patrons’ past purchase, attendance, and donor behavior data. Segments can be created in seconds using only a few clicks, and they update dynamically over time as a patron’s behavior changes – meaning you never need to worry about a segment being out of date. Best of all, once you’ve created an OTS audience segment, you can automatically sync it with Google, Meta, and Mailchimp to reach your patrons wherever they are.
Benefits to You
- Maximize Your Marketing – Reach patrons more effectively
- Increase Sales and Donations – Boost revenue through targeted outreach
- Bolster Attendance – Acquire new customers and re-engage past patrons
Benefits to Your Patrons
- Personalized Communications – Receive outreach that is tailored to them
- Exclusive offers – Enjoy promotions such as discounts and early access
- Loyalty rewards – Receive exclusive benefits for their repeat business
STRATEGICALLY REACH PATRONS
Create an unlimited number of custom segments to group your patrons by shared characteristics, such as tickets purchased, attendance history, donor status, and more.
Easy Creation
Build custom audience segments based on your patrons’ historical purchase and attendance histories in just a few clicks.
Leverage Your Data
Automatically create segments using your patrons’ past purchase, donation, and attendance behavior data that already exist within OTS.
Auto-refresh
Set to segments to dynamically update over time and automatically sync with your CRM via API, ensuring they’re always up to date.
Advanced Rules
Create segments using complex combinations of rules, rule groups, and time periods, enabling maximum control over which patrons are included.
Sync with Third-party Platforms
Automatically sync OTS audience segments with Meta, Google, and Mailchimp to reach your patrons wherever they are.
Dedicated Dashboard
Centralize the creation and management of audience segments in a dedicated, easy-to-use dashboard.