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Plays: Automated Marketing

Keep patrons consistently engaged to increase boost sales, donations, and subscriptions

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ABOUT PLAYS

Plays are automated marketing flows that operate like a silent parter to keep your audience engaged. Plays dynamically update over time to automatically deliver relevant outreach to your patrons based on who they are and what they care about – which leads to more return visits, ticket sales, donations, and subscribers.

Why Use Plays

  • Consistently Engage Patrons – Automatically deliver personalized outreach to patrons based on who they are and what they care about
  • Boost Revenue – Sell more tickets, increase audience retention, and solicit more donations via relevant ongoing patron engagement
  • Achieve Goals – Build Plays around a specific goal, such as incentivizing return visits or encouraging repeat patrons to become subscribers
  • Expand Your Capacity – Enact new marketing touch points without additional time or effort
  • Automate Workflows – Replace manual work with automation to save time, reduce errors, and eliminate headaches


Key Features

Get started using Plays in as little as two minutes.

On The Stage
Easy Setup

Create a Play in two minutes or less in a single window using templates that include preloaded segments, promos, and copy.

On The Stage
Customizable

Specify who the Play is for, change the copy, set the terms for promotional offers, and adjust lookback windows.

On The Stage
Always On

Set up a Play once and let it run at a cadence that you set until you turn it off, automatically delivering relevant outreach to patrons over time.

On The Stage
Dynamically Updated

As a patron’s relationship to your organization changes overtime, Plays automatically adjust to ensure that they receive the right message.

On The Stage
Support Patron Growth

Create Plays that encourage return visits, upsell subscriptions, solicit donations, meeting your patrons where they are.

On The Stage
Jargon-free

Build Plays using plain English, no technical syntax or marketing know-how required.

On The Stage
Simple Reporting

You’ll see how each Play performs — including uplift — directly within your OTS dashboards.

AVAILABLE PLAYS
Thank First-time Patrons

Automatically thank first-time attendees with a warm follow-up email and a targeted incentive to encourage them to return.

Announce New Events

Whenever you publish a new event, Plays can automatically share the announcement with your full marketable list.

Re-engage Lapsed Patrons

Reach out to patrons who haven’t attended in a while, paired with a one-time promo code to spark re-attendance.

Turn Repeat Patrons into Subscribers

Identify patrons who’ve attended multiple events recently and encourage them to take the next step by becoming subscribers.

Solicit Donations from Ticket Buyers

Send timely, targeted donation asks to patrons who have recently purchased tickets.

Solicit Donations from Subscribers

Invite your most dedicated patrons to deepen their support through a charitable gift.

Subscription Redemption Reminders

Automatically alert subscribers if they have unredeemed tickets in a subscription package that they purchased.