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Performing Arts Companies

The Audience Engagement Engine for Performing Arts Companies

On The Stage is an integrated ticketing, marketing, and patron and donor engagement platform for orchestras, opera companies, dance companies, and festivals, built to keep your audience engaged through every performance, season after season.

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WHAT SUCCESS LOOKS LIKE

A performing arts organization built to endure, expand, and thrive

For orchestras, opera companies, dance companies, and festivals, success means dependable revenue streams from sales and donations, a loyal audience that returns performance after performance, and streamlined workflows that deliver results without complexity.

  • Devoted Audiences

    Turning first-time ticket buyers into lifelong subscribers and donors who return again and again.

  • Reliable Revenue

    Diversified income across ticketing, subscriptions, and donations that reduces reliance on any single source, with higher order values and improved conversion rates.

  • Efficient Operations

    Built-in automations that keep your audience engaged over time, and integrations that connect seamlessly with the tools you already use.

The On The Stage multi-cart checkout for a ballet company, on desktop and mobile
A dancer mid-leap on a brightly lit stage, seen from the house

Is OTS a Good Fit?

Purpose-built for performing arts organizations

OTS delivers best-in-class technology to orchestras, opera companies, dance companies, and festivals - without the complexity of legacy enterprise solutions.

  • Orchestras, symphonies, and philharmonics

  • Opera houses and opera companies

  • Professional ballet and dance companies

  • Fine arts events, series, and festivals

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HOW OTS HELPS

Purpose-built tools for performing arts operations

A symphony orchestra's box office in On The Stage

Sell Tickets

Build and execute effective sales strategies with flexible ticket types and advanced controls over pricing, seating sections, and sales windows.

Sell Tickets
events-on-sale-gallery-view-ots-symphony-orchestra-desktop

Promote Events

Leverage your first-party audience data to market your full season using OTS-native marketing tools in addition to the third-party platforms you already rely on.

Promote Events
The Thank First-time Patrons Play for a symphony orchestra in On The Stage

Retain Patrons

Deepen engagement, and grow sales and donations with always-on automated marketing.

Retain Patrons

The essentials, at a glance.

Subscriptions & Memberships

Build a loyal subscriber base with traditional subscriptions, flex passes, ticket packs, and membership programs.

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Marketing Automation

Automatically engage patrons and keep them coming back with OTS Plays.

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Audience Segments

Reach specific groups of patrons with tailored campaigns and offers.

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Email Marketing

Leverage your audience data to create strategic email campaigns that resonate with ticket buyers - using OTS or third-party email tools.

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Patron & Donor Management

Track your patron, donor, and campaign insights in one place.

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Integrations

Seamlessly connect OTS to the CRM, finance, or marketing platforms you already use.

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Add-ons

Increase order values with merchandise, premium add-ons, and more.

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Payment Processing

OTS Payments provides timely payouts, protections against financial risks, and proprietary security that is 10X* more effective at preventing waste, abuse, and fraud. *Compared to Stripe benchmarks for online ticketing vendors in 2025.

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Professional Patron Experience

Deliver an easy, mobile-first patron experience that strengthens your brand identity.

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Reporting & Analytics

Easily access sales, attendance, and donation insights to optimize your marketing and reconcile your books.

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A subscriber picking seats and redeeming subscription tickets in the On The Stage patron flow
The On The Stage Plays library of automated marketing campaigns, with sends and revenue for each.
The On The Stage audience segments dashboard.
Creating an email campaign in the On The Stage email editor.
The On The Stage contacts dashboard with totals and a contact list.
On The Stage audience segments connected to social, marketing, and finance integrations.
The On The Stage box office selling tickets and add-ons in one cart.
An On The Stage order page with a split payment and the balance due.
A patron selecting seats on a seating chart
The On The Stage reporting dashboard showing the last seven days.

COMMON USE CASES

Built for the realities of running world-class performing arts companies.

Manage Box Office

Simplify patron and order management, from single tickets to season packages, on performance day and beyond.

Manage Box Office →

Grow Your Audience

Turn first-time and lapsed ticket buyers into loyal subscribers, members, and donors.

Grow Your Audience →

Track Donations

Run development campaigns and keep donor activity and giving history organized in one place.

Track Donations →

Streamline Operations

Cut down on manual work with automations built for complex, multi-department organizations.

Streamline Operations →
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Switching to OTS

Hands-on support from day one

OTS provides white-glove service and support to new customers from first touch to the moment you go on sale, and beyond.

  1. Managed Onboarding

    A dedicated team member supports your team through setup, configuration, and training, ensuring you're set up for long-term success.

  2. Data Migration

    Import your existing patron records and donor history into OTS to put your first-party audience data to work from day one.

  3. Continuous Partnership

    Ongoing access to human support that helps you get the most out of the platform, season after season.

ALSO BUILT FOR

Serving performing arts organizations of all sizes.

A full house in a grand multi-tier performing arts center, seen from the stage

Performing Arts

Performing Arts Centers

Powerful venue and event management tools to support a full calendar year of programming.

Performing Arts Centers →
A performer alone on stage before a full house in an ornate theatre

Performing Arts

Professional Theaters

Broadway-caliber ticketing and marketing tools purpose-built for professional and regional theaters.

Professional Theaters →
A performer on stage in an ornate civic auditorium as the audience applauds

Community Arts

Civic & Social Groups

Flexible ticketing and event tools for civic groups, social organizations, and community associations.

Civic & Social Groups →

FAQ

Questions organizations ask before switching.

Is On The Stage really free to use?

Yes — ticketing, box office, and marketing tools are free. OTS earns revenue through optional patron-paid fees, so your organization can run its full season without paying a cent.

Can OTS integrate with our existing CRM or finance systems?

Yes. OTS is all-in-one for organizations that want everything in one platform, and interoperable for those who need to connect it to existing CRM, finance, or marketing tools.

Can we track donors without running formal fundraising campaigns?

Yes. OTS lets you track patrons and donors, accept donations, and build relationships — without requiring dedicated fundraising campaign tools you may not need. It's not a full donor or development management system, though; many performing arts companies use OTS alongside a dedicated development platform for deeper fundraising needs.

Does OTS support advanced ticketing like subscription packages or dynamic pricing?

Yes. OTS supports subscription packages, member-only access, seating section controls, and dynamic pricing — built for the complexity of professional performing arts operations.

Can our performing arts company migrate patron and donor data from our current system to OTS?

Yes. As part of onboarding, your existing patron records and donor history can be imported into OTS, so your first-party audience data is ready to use from day one.