Grow Your Audience
Discover new audiences and deepen patron engagement.
On The Stage helps you reach new and existing ticket buyers via social media, emails, websites, offline, and beyond, with flexible tools built for one-person teams and established marketing departments.
WHAT SUCCESS LOOKS LIKE
Consistent cross-channel marketing that reaches new buyers.
Audience behaviors have changed, and getting someone’s attention takes more than flyers, bulletin boards, and generic email blasts - especially when audiences have so many entertainment options to choose from. On The Stage helps you reach new people where they are using true omni-channel marketing campaigns built using tools and automations that don’t require a marketing degree to operate.
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Omni-channel Reach
A single platform that helps you to reach ticket buyers using social media, email, your website, offline, and everywhere in between.
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Automated Campaigns
Replace manual campaigns to promote events with always-on campaigns that automatically promote new events as soon as they go live.
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Frictionless Patron Experience
An intuitive, mobile-friendly patron experience that makes it easy to discover, purchase, and manage orders from their phones.
DATA ENRICHMENT
Reach your shadow audience.
Many people who are in the seat did not purchase the ticket themselves, creating a knowledge gap about who actually attended - and a shadow audience that you have no way to reach again. On The Stage solves this problem with Party Pass, which grows your patron database - and mailing list - by incentivizing everyone on a group order to share their email address.
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Grow Your Contact List
Party Party yields 2.59X average uplift on email addresses collected in a group order, meaning 100 group orders generates 259 new contacts rather than only 100.
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Collect Pre-event Waivers
Ask every individual on a group order to acknowledge your venue’s waiver during registration, eliminating the need for an iPad line at check-in.
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Increase Repeat Visits
Configure a reward once, such as a repeat-visit discount code, complimentary add-on, or a group completion bonus, and OTS generates unique promo codes, applies add-ons, and tracks redemptions automatically - no staff involvement required.
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Improve Attribution Insights
Every contact acquired through Party Pass is tagged with its source, giving you a more holistic view of contacts collected, marketing opt-in rates, promo code redemption, and attributed repeat-visit revenue.
PATRON EXPERIENCE
Frictionless path to purchase.
An easy way to grow your audience is to stop losing the people who almost bought. Our mobile-first checkout flow is built to streamline the path to purchase and optimize conversion rates, while matching your organization’s look and feel.
Mobile-first Purchasing
Checkout in just a few taps, reducing friction and increasing conversion rates.
One-click Payment
Pay with one tap using Apple Pay or Google Pay.
Abandoned Cart Recovery
OTS automatically emails patrons who didn’t complete a sale - and successfully recovers nearly 25% of them.
White-labeled Checkout
Create a custom checkout experience that uses your brand identity, not ours, for a consistent and professional look.
Account-free Buying
Complete a purchase without needing to create or login to an account - simply enter an email address, and patron records are automatically updated or created in OTS.
Related Features
Unlock even more value using On The Stage.
EMAIL MARKETING
Build targeted campaigns that resonate with patrons.
Use native audience segments to build recurring and one-off email campaigns, using OTS or your favorite email tool.
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MARKETING AUTOMATION
Run automated always-on campaigns with Plays.
Create Plays in less than two minutes to reach new patrons, re-engage existing ones, promote events, solicit donations, and more.
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PATRON MANAGEMENT
Grow and maintain your patron database.
Manage patron records, access patron insights, and organize patrons into marketable lists such as households, segments, and groups.
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AUDIENCE SEGMENTS
Always reach the right people.
Use built-in segments - or create your own - that automatically organize patrons into marketable groups based on shared behaviors and characteristics, and that stay up to date over time.
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INTEGRATIONS
Connect with your other platforms.
Seamlessly sync On The Stage with your favorite social, marketing, and content management platforms to unlock even more value.
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CUSTOMER QUOTES
How customers reach new audiences using On The Stage.
As I navigated our organization through the initial adoption of On The Stage, I noticed a clear evolution in our workflow and patron experience... We've seen growth in audience engagement, truly enhancing our operations.
— Brandon McShaffrey, Manager, Maples Repertory Theatre
We have done a couple of campaigns that brought in some nice extra revenue. It's also easy to use for patrons, so we are getting more regular customers who know our site, which has nicely increased our audience.
— Barbara Guertin, Managing Director, 4th Wall Stage Company
The smooth, streamlined operations made my life easier and helped grow our audience significantly. And I cannot give high enough praise to the game-changer that is automated email reminders to patrons! Highly recommend!
— Pamela Myers, Hargrave High School Theatre Department
Let's fill the house.
See how OTS brings ticketing, marketing, fundraising, and patron loyalty together, for your organization specifically.
Request Demo