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Add-ons - Patron View, Checkout - Club OTS - Collage

Add-ons

Delight audiences and raise order values with add-ons

Sell merchandise and concessions, offer premium experiences, and create upgrade opportunities using add-ons - before and after the sale.

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WHY IT MATTERS

Turn every ticket into an occasion.

Whether you're a school selling concessions and merch, a professional performing arts company offering pre-paid parking, or a music venue with a two-drink minimum, add-ons make it possible to enhance the patron experience and bring in new revenue - without raising ticket prices.

Delight Ticket Buyers

Let patrons opt-in to premium parking, drink packages, commemorative merch, and more before they arrive.

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Increase Revenue

Offer add-ons that raise average order values to bring in more money, without raising ticket costs.

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Raise Money

Turn merchandise, concessions, and program ads into a revenue stream your program can count on.

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Streamline Operations

Replace your standalone POS platform or paper-and-pencil retail system for easier workflows and unified patron insights.

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WHAT YOU CAN DO

Add-ons for every event.

Offer add-ons before and during events, seamlessly process payments and manage cash sales, and attribute in-person add-on sales to the right patron.

Concessions

Sell snacks and drinks with inventory controls.

Drink Tickets

Pre-sell drink packages that can be redeemed during the event.

Parking Passes

Let patrons pre-pay for parking, or reserve a VIP spot ahead of time.

Event Merchandise

Sell shirts, posters, totes, and commemorative programs that promote your organization or event.

Premium Experiences

Offer meet-and-greets, talkbacks, early entry, or backstage tours as add-ons.

Keepsakes

Let audiences - and participants - remember meaningful experiences with commemorative items.

Meal Orders

Collect meal orders for dinner theater or offer intermission dinner packages at the opera.

Commemorative Programs

Sell keepsake programs in advance, so you know the count before you print.

Photo Packages

Capture and sell professional photo packages of your events, to audiences and performers.

Performer Shout-outs

Give audiences the opportunity to show love for their favorite performer with program shout outs, flowers, and gift cards.

Ad Sales

Simplify selling ad space to community partners and supporters.

Walk-on Parts

Monetize audience participation by selling cameos and planned audience participant moments.

WHERE YOU CAN SELL

Meet patrons where they are.

Create opportunities for patrons to purchase add-ons at every touch point, whether it’s before they place an order, after they buy, or during the event.

  • At Checkout

    Offer add-ons during the checkout flow.

  • Ticket Bundles

    Automatically attach add-ons to tickets or registrations, for things like dinner theater orders or T-shirts for arts programs.

  • Dynamic Offers

    Surface dynamic offers for parking, better seats, or drink packages during checkout based on what’s in a cart.

  • After the Sale

    Create campaigns to promote post-sale upgrades to ticket buyers, for things like better seats or early admission.

  • At the Box Office

    Let your box office sell add-ons directly, offer box office-only add-ons, and set unique box office prices.

  • During Events

    Add an item body line.Sell concessions, drinks, merch, and special experiences at your events.

  • Between Events

    Add an evergreen merch pages to your website to sell items that promote your organization, even when you’ve got nothing on your calendar.

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CUSTOMIZATION

Advanced controls for every type of add-on.

Build and manage virtually any type of add-on with advance controls over pricing, fees, sales windows, and inventory management.

Inventory Caps

Limit your total stock and set per-event caps, so you never sell more than what you have available.

Cart Limits

Require a minimum or set a maximum - a two-for-one deal, or a two-drink ceiling.

Item Variants

Offer several versions of the same item, such as T-shirt sizes or potato chip flavors, and optionally set unique prices for each.

Channel Pricing

Charge one price online, a different price for members, and a different one at the window.

Ticket Dependencies

Make certain items only available to patrons who are buying a specific ticket type.

On/Off Controls

Flip an item off sale the moment you run short, without deleting anything you've built.

QR Redemptions

Patrons show a code, your staff scans it, and the count updates as it happens.

Fulfillment Lists

See who's collected what, right next to your check-in list.

ONGOING IMPACT

Add-ons that deliver value, even after the sale

Every add-on purchased via OTS automatically gets saved to a patron’s profile alongside their ticket, donation, and attendance history, not in a spreadsheet. Those insights provide a complete view over each patron’s behavior over time, and unlock new opportunities to understand your audience and improve your campaigns.

Patron Management

Get the full picture of each patron with add-on purchases in the same place as purchase, donation, and attendance insights.

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Audience Segments

Build audience lists from add-on insights, to create meaningful campaigns and promotions.

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Custom Campaigns

Use audience segments to build custom marketing campaigns, using OTS or your preferred marketing tool.

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Automated Marketing

Build always-on, automated promotional and fundraising campaigns using Plays.

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