Highlights
- ???? Send Emails with OTS – Compose, schedule, and send fully customizable emails using our easy, intuitive email builder
- ???? Choose Any Audience – Send emails to your entire mailing list, or to specific segments of your audience that you choose
- ✏️ Use Templates – Choose from our list of pre-loaded templates and layouts, or start from scratch
- ???? Track Performance – Get real-time insight into how your emails are performing with patrons
- ???? Save Money – Trade your paid, standalone email marketing platform for a built-in solution that saves time and headaches – while also eliminating those subscription fees
Marketing is the lifeblood of any performing arts organization, and email marketing is one of the most effective and affordable ways to get the word out. Whether you’re announcing your season, promoting a production, or showcasing a fundraiser, email marketing is a vital part of your marketing strategy.
But until now, managing your email marketing required juggling a standalone email marketing platform outside of OTS — which adds extra costs and complexity, and is yet another system to maintain.
That’s why OTS just released our new email marketing suite, which enables customers to send beautiful marketing emails from within OTS – while improving overall marketing performance, simplifying workflows, and saving money in the process.
Build Beautiful Emails in Seconds
No more switching platforms or additional subscription costs – our new email campaign suite makes it simple to compose, schedule, and send professional-looking emails to your patrons right from within OTS.
Key Features
- Showcase Your Brand – Emails come directly from your organization (not OTS) with your email address, logos, and brand colors for a consistent, professional look
- Design With Ease – Easy, intuitive drag-and-drop interface let you build polished emails quickly — no coding required
- Choose Any Audience – Send to your full list or tailor messages to specific segments, such as subscribers, donors, or first-time patrons
- Leverage Historical Insights – Create custom audience segments using patron purchase, attendance, and donation history, and build targeted email campaigns that speak directly to them
- Promote Upcoming Events – Automatically showcase any mix of upcoming shows, classes, camps, or events in just a few clicks
- Start from Built-in Templates – Get started fast with preloaded templates & layouts for newsletters, announcements, production reminders, fundraisers, and more
- Save Custom Templates – Create, save, and reuse your own designs for future campaigns
- Schedule Sends – Schedule emails in advance, save drafts for later, or send immediately
- Track Performance – Gain real-time insights into the effectiveness of your email campaigns
Do More With Less
Using OTS to manage your email marketing doesn’t just make life easier – it unlocks tons of new value for customers, such as:
- Unify Your Marketing — Manage your website, email marketing, and social media all in one place
- Maximize Audience Engagement – Send targeted emails to custom audience segments built using your patron data that only exists in OTS, unlocking powerful new possibilities to engage with your audience
- Save Money – Eliminate the need for a standalone email marketing platform, and reclaim the subscription fees you currently pay to them
- Simplify Workflows – Start from ready-to-use templates and layouts to build beautiful emails in seconds
- Maintain Brand Consistency – Match the custom emails you create with the look and feel of OTS always-on automated emails, such as show reminders and post-show thank you messages
- Delight Patrons – Emails sent from OTS use your branding, not ours, eliminating patron confusion and delivering a consistent, professional experience
More Than Just Email
The full value of our in-platform email campaign suite doesn’t stop with simply sending emails. By combining OTS emails with other advanced marketing features such as audience segmentation, custom purchase flows, promo codes, offers and upgrades, and even automated social media scheduling, customers can launch sophisticated, multi-channel campaigns – all from within OTS.
Get Started Today
The OTS email campaign suite is available now to customers on our Platinum, Plus, and Essential plans. If you’re an OTS customer and have questions, or if you’re interested in upgrading to a different plan to start using email campaigns, simply reach out to your account manager.
If you’re interested in learning more about becoming a customer, we invite you to book a demo to learn more about how our ticketing platform for the performing arts can help your organization to win.