Overture: Patron Behaviors are Changing Selling subscriptions is a time-proven method for theatre organizations to boost ticket sales, improve cash flow, streamline operations, and reward loyal patrons. However, multiple studies show that sales of traditional curated subscription packages are waning. According to one study, sales of curated subscription packages, whereby an organization pre-selects the mix […]

It’s no secret that patrons’ ways of exploring shows in their area and purchasing tickets are constantly evolving. It can be hard to keep up with the changing trends, new subscription expectations, and best ways to capture the attention of your patrons and potential donors. One way to rectify this issue is to take a […]

The importance of volunteers and general community support for your theatre can’t be understated – but sometimes it can be tough to get people involved in your theatre if they aren’t on your payroll or your actor/tech crew. Despite the difficulty, volunteers can be critical to the success of your theatre. Volunteers can: Grow your […]

Theatre audition season can be an anxious time for directors and actors alike. While a little stress is normal during these auditions, it shouldn’t cause anyone to panic.  As the leader of your theatre, you should always be thinking about innovative ways to create a safe, supportive, and positive environment during your auditions and long […]

More than likely, you wear a lot of hats as a dance studio owner – from business leader to teacher, financier, scheduler, and human resources expert. Another hat you most likely wear? Marketing pro! Effective marketing strategies are crucial to your studio’s success – they help expand your dance community, provide more revenue, and keep […]

As a drama teacher, you probably know how important it is to build a strong network to gain parental and local community support. Why? To present a united front to school administrators, showcasing widespread, impressive backing and a clear demand for the drama program to continue and grow.  It may feel intimidating to begin your […]

In the On The Stage Trailblazer Series, we are honored to highlight the incredible artists who have profoundly shaped the performing arts we know and love. Today, we celebrate the life and legacy of Derek Walcott (January 23, 1930 – March 17, 2017), a world-renowned poet, playwright, and visionary.  Early Life and Influences Born in […]

Educators and students alike are counting the days until the start of the next school year… or at least the cool kids, anyway! After all, a new semester and fresh curriculum ushers in so much excitement for what’s to come, with the promise of many creative pursuits! As a theatre educator, you’re probably already in […]

Planning your theatre season can be stressful, no doubt about it. You want to ensure your actors and techies are happy with the showcases while appeasing your loyal donors, challenging your creative team, and ensuring you can profit from the shows.  If you’re stuck between several choices or aren’t quite sure where to start when […]

As theatremakers, embracing the potential of every interaction with our audience can be a game-changer for sustaining our artistic endeavors. In a recent Ask Me Anything (AMA) session, Tony and Olivier Award-winning Producer and On The Stage founder Hunter Arnold champions this approach, urging theatremakers to seize every opportunity to enrich these  interactions when engaging […]

Now that the calendar has flipped over to August, it’s time to get serious about preparing for the upcoming school year. The kick-off of a new semester is an exciting time – filled with the latest supplies, a dynamic curriculum, and fresh-faced students. But as a theatremaker, one major item on your back-to-school to-do list should […]

With your fall season right around the corner, your mind may be spinning. After all, you’ve got to choose your shows, announce your season, run rehearsals, nail tech week, produce beautiful productions… The list goes on and on. However, one critical component of your planning should be mastering your audition and casting strategies. Running smooth, […]

The handy-dandy electronic email—or email, as you may know it—has been helping businesses stay in touch with patrons and drum up engagement since the 1980s. A tried-and-true method of communication, emails are a powerful way to reach patrons that you should definitely leverage for your theatre.  You may notice, however, that you’re not reaching the […]