Email Marketing
Unlock easier, more effective email marketing
Create impactful email campaigns, and leverage your patron data to send them to any segment of your audience — using OTS or your favorite email platform.
The most beneficial aspect is the ease of direct email communication about upcoming events; thank-you follow-ups and reminder emails have been a wonderful marketing tool that keeps us in constant contact with our patrons.
— Brandon McShaffrey, Manager, Maples Repertory Theatre
OTS has streamlined my promotions, audience engagement, and customer support with easy-to-use tools. Now I can set up consistent branding across websites, posts, emails, and programs in half the time!
— Bree O’Connor, Producing Artistic Director, Playful Substance
I have used OTS not only to have an online platform to sell tickets and stream shows, but also to curate a customer database that allows me to send out emails and updates easily.
— Stephanie Maertz, Reedsville Public Schools
KEY CAPABILITIES
Build beautiful emails in minutes.
Drag, drop, done. No code, no designer, no learning curve.
Drag-and-drop authoring
Add images, text, buttons, and dividers wherever you want them, then move, copy, or delete any block with a click.
Start from templates
Get started quickly using our pre-loaded templates and layouts, or create and save your own templates to make sure every email looks just right.
Use your brand identity
New emails start with your logo, fonts, and colors already in place, so that every email looks professional and on-brand. Need to change something? No problem, it’s easy to customize emails on the fly.
Send from you
Every email you send comes from your organization, not from OTS, creating a professional and consistent experience for ticket buyers.
Promote upcoming events
Add a pre-loaded widget that pulls images, dates, descriptions, and ticket links straight from the productions you choose. No copying show details by hand.
Save and preview campaigns
Switch between mobile and desktop views, send test emails, and save campaigns as drafts to ensure every email is just right before you hit send.
Send now, or later
Hit send immediately, or schedule emails to automatically go out at an exact date and time that you set.
AUDIENCE SEGMENTATION
Reach exactly the right audience, every time.
Industry research confirms that targeted emails are 320% more effective* than generic email blasts, highlighting the value of sending unique email campaigns to different audiences. Our email marketing suite works seamlessly with our built-in audience segmentation tools to use your patron data to improve your marketing, ensuring you’re always reaching the right audience without ever needing to manually maintain email lists.
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Pre-loaded segments
You know a lot about your patrons, such as how often they attend, what types of programs they like, how much they typically spend, and much more. OTS automatically uses that historical information to organize your patrons into pre-defined groups based on shared characteristics, such as first-time buyers, donors, and subscribers, which can then be used to build targeted email campaigns in just a few clicks.
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Custom segments
In addition to the dozens of pre-loaded audience segments that OTS automatically maintains for you, you can also create your own based on virtually any criteria that matters to you, such as who bought tickets to a particular production, who bought tickets but didn’t attend, or who attends multiple performances in a year but isn’t a subscriber.
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Always current
Each patron’s relationship to your organization changes over time, and OTS automatically keeps all of your segments up-to-date over time. No more worrying about outdated mailing lists or needing to manually maintain lists in a spreadsheet. Have a static segment you need to maintain? No problem — simply turn off auto-refresh, and the list stays the same unless you make a change.
FEWER PLATFORMS
Do more and save money, with fewer platforms.
Our built-in email marketing suite eliminates the need for a separate email tool, and the costs that go with it, while ensuring that your audience lists are always current.
Unlock advanced targeting
OTS native audience segments unlock new opportunities to send targeted emails that can’t be easily achieved using third-party email marketing tools.
Save money
Email campaigns are included with OTS at no additional cost, so you can stop paying for a standalone email platform.
Improve workflows
No more manually exporting and importing CSV patron lists and wondering if they’re up to date. With OTS email marketing, your patron lists are always current, without you lifting a finger.
Consolidate tools
No second login, no second list to reconcile, no wondering which system has the current address.
Plays
A suite of always-on automated marketing flows that automatically reach the right patron with the right message at the right time to keep your audience engaged over time to sell more tickets, solicit more donations, raise order values, and deepen overall engagement.
REPORTING
Assess campaign results.
Every campaign reports back on what it actually did for you, so your next one is better than your last.
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Total sends
See exactly how many patrons received each campaign.
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Sales reports
Know which orders resulted from an email, and compare conversion rates.
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Revenue reports
See the total amount of revenue generated by an email campaign, including ticket sales, add-ons, and donations.
See it in action.
Whether using our built-in email campaign builder or your favorite email marketing tool, discover how OTS helps to improve your email marketing.
Request Demo