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TICKET BUYER OUTREACH
Discover a comprehensive suite of outreach and marketing tools that enables you to engage with your audience and grow your patron base through pre-show, post-show, and ongoing communications coupled with insights for optimization.
With tools that include automated marketing emails, social media and Mailchimp integrations, posters and flyers, a customizable patron database, and more, you’ll have access to everything you need for successful patron outreach.
SHOW AND ORGANIZATION SITE
Create a professional experience for your patrons before they even step foot in the theatre with professional production and organization sites. The best part? You can create a site without any extra cost, time, or development expertise.
We offer Broadway-standard templates for organization websites that list productions, fundraising campaigns, subscription packages, and donations; as well as show sites with show production information, ticket sales, cast bios, merch sales, and more.
Our sites have a user-friendly content editor with customized color schemes, options to use your own artwork, or an extensive, ever-growing library of show art templates for over 800 common show titles to use across your promotions.
PATRON RELATIONSHIP MANAGEMENT
Harness the power of data-driven marketing with our Patron Relationship Management tools. Armed with patron data, you can easily create targeted, effective campaigns that resonate with your audience, driving engagement, loyalty, and, ultimately, revenue.
With our custom fields for patron profiles, you’re able to collect whatever additional information you’d like to retain on your patrons. When used in conjunction with our post-purchase and post-show surveys, you can identify the types of shows your patrons resonate with, what types of promotions appeal to them, and so much more. Patrons are also automatically tagged within the OTS platform each time they make a purchase or donation. You can even export your patron lists for use in other platforms, including robust marketing automation tools and social media outlets.
INSIGHTS AND REPORTING
Keep track of all your marketing and ticket sales with our on-demand dashboards and reports. You can easily analyze ticket and merchandise sales, donations and fundraising, revenue on both sales and production dates, as well as sales reporting by source.
Utilize these insights to measure your efforts, optimize your processes, and inform your future strategy. These reports also streamline the process for finance and administration teams.
Enhance targeted marketing efforts and amplify the capabilities of the On The Stage (OTS) platform by integrating your social media profiles, web analytics tools, and email marketing utilities. Through enhanced analytics, seamless automation, and cross-platform data-sharing, you’ll gain a deeper understanding of your audience to craft compelling marketing initiatives that effectively increase conversion rates, allow you to provide tailored experiences for your patrons, and boost sales.
With various integration options including Mailchimp, Google Analytics, Meta Pixel, and leading social platforms. OTS makes it easy to connect with third-party tools to increase efficiency and audience engagement.
SHOWGRAM, PROGRAM GENERATOR
With our proprietary program generator, Showgram, you can easily create printed or digital programs accessible to patrons of all ages. Fill your program with your show information, including cast headshots and bios, with one click, or use our easy-to-use editor for fully customizable designs. Each program also comes with a QR code to share with your audience. Get the impact of a Broadway marketing team without the high costs.
You can also generate additional funds for your organization by selling advertisements in your program and providing recognition for your board, administrators, sponsors, volunteers, cast, and crew. Save time and money with Showgram, while professionalizing your patron experience.
Increase Ticket Sales by 20-25%
OTS customers increase ticket sales by at least 20% when utilizing our email and social media marketing tools. With built-in best-practices, our platform makes it easy for organizations to promote upcoming events, increase awareness, generate more community support, and sell more tickets! When coupled with our robust booking tools, you can streamline audience engagement by reducing clicks 50% leading to an increase in conversion rates, which ultimately results in more tickets sold!
Sell More Tickets with Flexible Ticketing Options
With options for general admission, reserved seating, pricing by section, promo codes, dinner theatre choices, VIP Packages, and more, there is no limit to how you can ticket your production with our highly configurable platform.
Flexible ticketing options coupled with our suite of marketing and promotion tools give you everything you need to promote your show and sell more tickets.
Grow Your Marketable Patron Database Through Buyer Outreach
Engage with previous patrons and upload new contacts for ongoing promotions via automated email and social media marketing tools. With easy-to-use resources and full HTML email templates, there is no limit to your outreach. We also provide traditional posters and flyers with a customizable URL to drive patrons to your show site, where they can purchase tickets and merchandise or donate to your organization.
Activate and Automate Social Media Promotions
We provide connections to the top social media platforms and automate a series of engaging content that drives patrons right to your production site. You can quickly build an online presence and generate more awareness and support for your organization, resulting in more revenue and funding.