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An audience watching a choir perform in a concert hall

Sell Tickets

Flexible ticketing, without the complexity.

Create events, manage venues, and offer a variety of ticketing options to sell every seat.

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WHAT SUCCESS LOOKS LIKE

Meet Your Audience Where They Are

Audience behaviors have shifted, and reaching new ticket buyers is a consistent challenge. Successful performing arts and live entertainment organizations know that yesterday’s playbook won’t work with tomorrow’s audiences—instead they consistently engage audiences over time with outreach that resonates based on who they are and what they care about.

  • Engaged Audiences

    Trade generic email blasts for always-on marketing that automatically keeps your audience engaged over time.

  • More Money

    Enhance the patron experience while earning money beyond ticket sales with add-ons, donations, offers, and upgrades.

  • Simpler Operations

    Replace spreadsheets, sticky notes, and toil work with built-in tools, automations, and integrations.

A new-subscription announcement play in the On The Stage marketing automation tools

RELATED SOLUTIONS

Delight Ticket Buyers and Boost Sales

Selling tickets and boosting sales starts with reaching the right audience. OTS provides everything you need to automatically engage your existing and future audience, simplify their checkout experience and boost ticket sales and order values.

Audience members laughing together in their seats during a show

Delight Ticket Buyers

Deliver a friendly, mobile-first experience to buyers - no passwords required.

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Theatergoers in evening dress mingling over drinks in a grand theater lobby

Increase Revenue

Raise average order values with add-ons, offers, upgrades, and dynamic offers.

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An audience applauding under the stage lights at the end of a performance

Retain Patrons

Increase engagement and sales with always-on automated marketing.

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TICKET DELIVERY

Flexible Ticket Delivery Options

Let ticket buyers choose how to receive their tickets.

Apple Wallet & Google Wallet

Add QR tickets to digital wallets with one-click.

Will Call

Have printed tickets waiting at the box office.

Print-at-home

Let patrons print their own paper tickets.

Mobile web

Simply show the QR code in your confirmation email.

Creating a digital-wallet ticket in On The Stage, beside the patron's Apple Wallet view
An order confirmation email with QR tickets and Add to Wallet buttons, on desktop and mobile
An order confirmation email with QR tickets and Add to Wallet buttons, on desktop and mobile
An order confirmation email with QR tickets and Add to Wallet buttons, on desktop and mobile

EVENT CREATION & SETUP

Built for any type of event.

Whether you produce two events a year or multiple events every day of the week, OTS makes it easy to create events and start selling tickets in minutes.

Time-based entry, as patrons see it in On The Stage

Reserved seating

Let patrons choose their own seats in advance.

General admission

Offer first-come, first-served events with real-time capacity controls.

Hybrid events

Sell a mix of reserved and general admission tickets to the same event.

Timed entry

Patrons choose what time to arrive to visitor attractions and recurring events.

Free events

Offer free ticketed events at no cost to you or your ticket buyers.

Recurring events

Automatically create recurring events with a few clicks.

OTHER FEATURES

Speed up event creation with built-in tools.

Copy events

Clone live or past events rather than start from scratch.

Add performances

Easily add additional performances to live events.

Event tags

Create and apply any mix of custom tags to events to keep your box office organized and streamline reporting.

SALES CONTROLS

Sell Tickets Your Way

Offer special promotions, and make it easy for ticket buyers to use them.

Offers

Create special offers, and control how long they last, who can use them, and for which events.

Upgrades

Advertise and sell upgrades before, during, or after the sale.

Promo Codes

Offer discount codes that apply to specific events, dates, performances.

Filtered Flows

Provide unique checkout URLs that already have promotions applied.

Generating multiple promo codes at once in On The Stage

Pricing Controls

Customize prices per event, performance, and ticket type based on criteria that you set.

  • By table section, table, or seat
  • By date, day of week, or time of day
  • By series, event, or performance
  • By sales window (pre-sale vs. general)
  • Box office vs. online
  • Cash vs. credit/check
Creating a new ticket type with its own pricing settings

Payment, Fee, and Cart Controls

Payment types

Apple Pay, Google Pay, credit card, cash, check, gift card, and org credit.

Sale times

Offer online and in-person sales in advance and at the door.

Custom fees

Levy (and clearly label) additional fees to tickets, orders, or both.

Multi-event checkout

Sell tickets and add-ons to any mix of events and performances in a single transaction.

Sales Windows

Specify who can buy certain ticket types, and when.

Subscriber-only

Configure multiple sales windows for subscribers based on subscription tier, eligibility, or other criteria.

Member-only

Give members first access to tickets and exclusive access to member-only tickets.

Per-ticket

Offer limited early bird, VIP, and promotional ticket types based on date ranges or capacities.

Promotional

Share promo codes via custom checkout URLs that give exclusive access to tickets.

Sell-until times

Specify cutoffs for online sales relative to showtime or based on capacity per series, event, or performance.

Purchase limits

Limit the total number of tickets a single patron can buy across multiple transactions.

Minimums & maximum settings

Set the minimum and maximum number of tickets that can be purchased in a single transaction.

CUSTOMER PROOF

I have been incredibly pleased with our experience with On The Stage. I wanted to be able to offer advanced ticket sales prior to our school musicals, which in the past were always day-of sales only. OTS allowed me to offer online ticketing without inconveniencing a box office or school secretary. I appreciate that OTS handles all of that for us! We recently began reserved seating for our productions, and that went over better than we could have ever imagined. Since our seating chart is saved in OTS, each show is quick to set up and begin selling tickets.

— Katie Graves, Choir/Drama Teacher, Linton-Stockton High School

Katie Graves

Our users say the customer interface is very easy to navigate. We have a lot of older patrons and the UI is simple enough for people who are not computer literate.

— Elle Millar, Peacock Players

Elle Millar

VENUES

Venues & Seating Charts

Manage multiple venues and create seating charts with our simple drag-and-drop builder - or let our team build it for you.

The drag-and-drop seating chart builder with a sample chart

Easy creation

Build seating charts quickly with an intuitive drag-and-drop builder.

A patron's view of a seating chart with member-only seats marked

Advanced layouts

Add multiple levels, booths, tables, curved layouts, on-stage seating, and more to match your venue.

A patron selecting seats on a seating chart

Seating sections

Group any mix of individual seats into sections that share settings, pricing, and more.

OTHER FEATURES

Multiple venues

Easily create and manage multiple venues, stages, and seating charts.

Seating sections

Group any mix of individual seats into sections that share settings, pricing, and more.

Box office holds

Reserve seating sections of custom seat blocks for box office sales.

Specialty seats

Set aside seats for ADA access, VIP patrons, rush programs, and more.

Seat blocks

Mark certain seats as not for sale, even via the box office.

Split tables

Enable per-seat ticket controls for tables, booths, and specialty blocks.

BEYOND TICKETING

Do More Than Ticket Sales

Go beyond just selling tickets to augment the patron experience, raise order values, and get the information you need faster.

Subscriptions

Offer season passes, flex passes, and membership tiers, sold right alongside single tickets.

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Add-ons

Sell concessions, merch, experiences, and more - in advance and at the event.

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Checkout Questions

Collect important information like T-shirt sizes or dinner orders during checkout.

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CHECKOUT EXPERIENCE

A Checkout Experience That Looks Like You

Sell tickets directly from your own website, using your branding, with our mobile-first ticketing widget that reduces the number of clicks to purchase and boosts sales by as much as 10%.

The On The Stage checkout for a community choir, on desktop and mobile

TOOLS BEHIND THE SOLUTION

Post-sale Support

Easily access the tools and insights you need to manage patrons, orders, and events after you’ve gone on sale.

A performer with arms raised to a packed opera house

Manage Box Office

Easily manage orders, sales, and time-of-event operations.

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A smiling, engaged audience watching a show in warm theater light

Patron Management

Organize and access patron and order information with ease

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A singer performing in an intimate, lamp-lit venue

Access Insights

Easily access the data you need via pre-loaded reports and in-platform data visualizations

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SUPPORTING PATRONS

Adapt With Your Ticket Buyers

When things change, it’s easy to meet ticket buyers where they are with the support they need.

Refunds

Refund all or part of the ticket or order.

Exchanges

Swap tickets for alternate dates, performances, or seats.

Releases

Add unused tickets back to your inventory.

Donations

Convert cancelled sales into donations (proof of not-for-profit status required).

Event Messages

Send event-specific messages to buyers with last-minute updates or important information.

Status Changes

Automatically pause sales and payouts and notify ticket buyer if you need to cancel or reschedule a performance.

FAQ

Common questions about selling tickets.

Can I sell reserved seating and general admission for the same event?

Yes. OTS supports hybrid events with assigned seats and a general admission section side by side, so you're not locked into one ticketing model for events that need both.

Do I need separate software to build a seating chart?

No — OTS's chart editor is built in, with drag-and-drop tools for sections, rows, and tables. Prefer not to build it yourself? OTS will build it for you.

Can I change ticket types or pricing after my event goes live?

Yes. Add new ticket types, adjust limits per performance, or turn sales on and off anytime after publishing — no need to unpublish or rebuild your show.

What happens if I need to cancel or reschedule a show?

OTS automatically pauses sales and payouts, notifies your ticket holders, and carries tickets to a new date if you reschedule. If you cancel, you choose refunds or donation conversion.