Understand your audience and build lasting relationships.

What is a patron CRM for a performing arts organization?

It's one record per patron holding everything your organization knows about them - what they've bought, what they've given, which household they belong to, and what your team has talked to them about. On The Stage builds it automatically out of your own ticketing and fundraising activity, so there's nothing to maintain by hand.

Do I have to enter patron information myself?

No. Every order, donation, renewal, and message writes itself to the patron's profile as it happens, from whichever channel it came through - online, box office, phone, or in person.

How do I know whether the person calling is a donor?

Open their profile and it's the first thing you see. Lifetime giving, recurring gifts, the campaigns they supported, and when they last gave all sit on the record alongside their ticket history.

Where do I write down what a patron told me on the phone?

On their profile. Phone calls and in-person conversations get logged by your team, and emails log themselves - so the next person to pick up the phone sees the whole history instead of starting over.

Can I group families together and see what a household gives?

Yes. Organize patrons who live together into a household and read their ticket, donation, subscription, and add-on totals as one number instead of four. That's usually the difference between seeing four modest patrons and seeing one major-gift prospect.

How do I keep track of things that don't fit in a standard field?

Two ways. Custom tags label patrons the way your organization thinks - VIP, board member, alumni, requires ADA assistance - and custom fields hold specifics like a school affiliation or a donor tier. Both are available later when you build audience segments.

Can I bring patron records over from my current ticketing system?

Yes. Bulk import brings your existing records across with columns mapped for you, so you start with your history intact rather than an empty database. You can export everything back out whenever you want it, too.

What happens when the same patron ends up in the system twice?

On The Stage flags records that look like the same person and lets your team combine them without losing anything from either one.

How do I use what I know about patrons to sell more tickets?

Everything on the patron profile is available when you build audience segments, and those segments feed your email campaigns and Plays. A list of lapsed patrons, first-time donors, or everyone who attends family programming is a few clicks from being a campaign.