Patron Relationship Management
Understand your audience to grow and nurture a loyal patron base
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OVERVIEW
Engaging with patrons is critical to the growth and ongoing success of performing arts organizations. OTS offers a variety of patron relationship management tools that empower you with data, patron information, and insights you need to generate new interest, nurture your existing patron relationships, and everything in between.
FEATURES
Better Understand Your Audience and Take Your Patron Relationship Management to New Heights
Custom Fields
Track any and all information you need about your patrons for better personalization and more refined targeting.
Bulk Upload
Easily import information from any source into the OTS platform, making it easier than ever to switch to OTS!
Exportable Patron Lists
OTS makes it easy to export your contact lists to use across other tools so you can easily segment your audience to meet your specific marketing and engagement needs.
Patron Purchase and Journey Insights
Track your audience’s engagement and develop a deeper understanding of their purchase journey by utilizing Google Analytics, Meta Pixel, and OTS reporting.
Household Management
Organize related patrons into households, and view purchase, donation, and attendance insights per household.
Custom Tags
Add custom tags to patron profiles to easily track VIP status, ADA needs, and other useful attributes