Filtered Booking Flows
Optimize the purchase flow, target specific ticket buyer segments, and create a tailored user experience
See OTS in Action
OVERVIEW
A filtered booking flow refers to a customized and optimized pathway that patrons follow when purchasing tickets or making bookings for specific events or offerings. Unlike a standard booking flow that presents the same options to all users regardless of their preferences or needs, a filtered booking flow tailors the user experience based on predetermined filters or criteria.
When a filtered flow is combined with a targeted customer segment and a compelling offer created and shown to this specific audience, you have a highly targeted workflow that optimizes conversions, revenue, and patron experience!
By optimizing the purchase journey according to the unique characteristics of your organization and patron base, you can drive sales and revenue growth while catering to diverse audience interests and creating loyalty that keeps your audience coming back for more.
FEATURES
Provide a targeted purchase flow that increases conversion rates and creates tailored patron experiences
Custom URLs
Optimize the purchase journey according to the unique characteristics of your organization and patron base with custom URLs that link directly to a pre-set buyer journey pre-populated with relevant details.
Customize to Specific Performance Dates & Times
Drive sales and attendance for specific performances with filtered booking flows that offer incentives and create urgency.
Increase Conversion Rates
By providing a simplified purchase process that links directly to a pre-set purchase flow, you make it easier than ever for ticket buyer to complete the purchase.
Audience Engagement Playbook
OTS offers a library of Audience Engagement Plays powered by filtered booking flows and built-in best practices based on proven strategies used on Broadway and the West End.
Cater to Your Target Audience
Drive sales and revenue growth by catering to diverse audience interests with targeted efforts that creates loyalty and keeps your audience coming back for more.