As the summer rolls in, many parents wonder what to do with their kiddos during the busy work day. Instead of plopping them in front of a TV or taking them to work, some send their kids to immersive and educational camps and similar programming. As a theatremaker, this opportunity is ripe with benefits. By […]

Happy Pride Month, theatremakers! This and every month, we celebrate and commemorate the LGBTQIA+ community and their many contributions to the fabric of our vibrant society.  The creation of Pride Month itself was spurred by the events of the Stonewall Uprising – a series of protests by members of the LGBTQIA+ community in Greenwich Village, […]

As the curtains close and your team takes its final bows, you may be ready to head to the beach, the bar, or the couch to celebrate another job well done. While you absolutely deserve that break, there’s just one small thing to do before you relax: host your postmortem. If you’re unsure what that […]

Whether you’re working on a shoestring budget or with something more robust, most theatremakers agree that more revenue would help bring more art to life. You can always sell more tickets, offer more programming, or host more community events. However, another way to grow your funding is through concession sales.  When some think of concessions, […]

Much like the theatre world, your patron base is likely quite diverse, with a broad range of generations, from Baby Boomers to Millennials to Gen Z, making up your core demographics. For that and many other reasons, your marketing strategies shouldn’t be a one-size-fits-all effort but tailored and segmented to appeal to different bases. It’s […]

As we wrap up the school year, you may be dreaming of sleeping in late, spending days at the pool, and avoiding all responsibilities for a bit. While that does sound lovely, now is also a great time to reflect on your theatre curriculum over the past year. When evaluating your curriculum, you and your […]

The beauty of theatre is that it is never a one-size-fits-all experience. Whether you’re a patron, director, actor, or part of the crew, you’ll walk away from a piece of theatre with your own unique interpretations and insights. The same can – and should be – said for the ticketing portion of the theatrical process. […]

With Mother’s Day right around the corner, you may be frantically searching for the perfect gift for your mom or a mom-like figure. After all, moms work hard day in and day out to ensure their kids are happy and healthy, so why not return that favor? If the lovely lady you’re gifting to is […]

No matter who you are or what industry you’re in, it’s safe to say a teacher has positively impacted your life. Perhaps they tutored you in a subject you felt lost in, gave you the confidence to have a voice at school, or guided you into finding your true passions. For those and a million […]

Picture this: You’ve worked harder than you thought possible to direct and produce a beautiful piece of theatre. Your team, ranging from actors and crew members to front-of-house staffers, have offered up blood, sweat, and tears in preparation for opening night. You lift the curtains for the first number, and … no one’s there? Ah, in […]

Just as they say in Cabaret, money makes the world go ’round. As a theatremaker, you’re probably constantly searching for more ways to infuse capital into your program so you can focus on what you love…making great art. Finding new revenue accelerators is crucial for your theatre—not only to keep the doors open but also […]

Ahhh, the sweet smell of summertime. It’s just around the corner, which means your summer stock productions and other theatre programming are, too!  You’re probably deliberating about which plays and musicals to add to your roster this summer, with pros and cons lists aplenty. While you might want to go with your gut or with […]

It’s never too late to create a more sustainable theatre. As Earth Day approaches, it’s the perfect time to think about your theatre’s environmental effect on your community – and the world at large. If you take a look at your day-to-day operations and general behaviors, there are sure to be a few places where […]