This season of the year is all about giving thanks and showing gratitude – for friends, for family, for coworkers, and for those who make a difference in our communities. Theatre teachers are one group you do not want to forget as you’re prepping your gift list, and we’re here to help with ideas!  Whether […]

As you’re preparing for the curtains to rise on opening night, the last thing you want to be worried about is your box office. Tickets aren’t scanning correctly? You overbooked the house? The line is moving slower than molasses? Ugh. Streamlining your box office operations prior to opening night will reap major benefits down the […]

Black Friday and Cyber Monday, traditionally associated with big-box stores and retailers, can be just as valuable for arts organizations!  This shopping season isn’t just for selling physical items; it’s a fantastic opportunity to boost ticket sales for your upcoming shows! Venture beyond traditional retail boundaries and dive into the realm of live performances, harnessing […]

Season ticketing is at the heart of any theatre program because what it means is simple: loyal patrons. And one goal you – and many other theatremakers like you – may have for next season is securing more of those tried-and-true, consistent ticket-buyers. But how? Turning one-time attendees into consistent subscribers is a process, but […]

One of the most common goals for theatremakers around the world is to have as many ticket sales as possible for each production. And in a fast-paced, highly competitive digital media landscape where you need to stand out to get noticed, promotional and discount codes can be a game-changer for your sales. This marketing strategy is simple […]

As holiday magic slowly enters the air, you may notice the general public is in a, well, lighter mood. That can only mean one thing – the season of giving is upon us!  As a theatre, there are ways to leverage that contagious holiday cheer to strengthen your organization, both financially and as a brand.  What […]

There is, indeed, a reason why Tech Week is interchangeably called “Hell Week” in the world of theatre. Your to-do list is piling up, your actors are tired, you feel like you’re behind schedule … the worries go on (and on, and on). However, tech week doesn’t have to be hellish. With the right tools, you […]

One goal all theatremakers have in common is ensuring their work has an impact. But how do you measure … measure a yeaaaaar … just kidding – how do you measure the actual success of a show? Success, after all, means different things to different people. But a few metrics are universal. On The Stage […]

On The Stage – along with a variety of creators all across the globe – places emphasis on the importance of diversity and inclusion. Although we’ve made great strides in representation over the last decade, more work is always needed. Along with looking towards the future of theatre, it’s paramount to honor those who broke […]

As the leaves turn fiery hues and the chill in the air deepens, we find ourselves deep in the trenches of the spooky season. So why not brew up something new to bring a little magic to your theatre offerings? Whether you’re looking to keep things light(ish) or go full dark and twisty, On The […]

With autumn well underway, you may be searching for some fundraising ideas that will raise a little (or a lot of) money for your theatre. Whether you’re a school program, community theatre, professional non-equity organization, or something in between, all theatre pros have one thing in common: they’ll never say no to additional capital.  That’s […]

Patron engagement is critical to the growth and success of your theatre. Engagement can mean a variety of things – from generating new interest or nurturing long-standing relationships – with the end goal of providing memorable and personalized experiences for all and keeping your patrons coming back for more. It’s important to maintain ongoing patron […]

As a theatre professional looking towards 2024, you may be kicking off the budgeting season and working through various strategic plans. There are several moving parts that require portions of your budget, but one that’s quite important and often overlooked is your marketing. While you may be focusing on programming, set pieces, costumes, new lighting […]