You probably have nightmares about it. It’s the bane of many theatre leader’s existence during the show season. It’s a necessary evil. It’s tech week!  Okay, we’re being a tad dramatic. But there’s no doubt about it, tech week is chaotic. Tying up all your loose ends, ensuring your cast and crew are ready for […]

March is a time to celebrate the remarkable contributions of women throughout history. Women’s History Month serves as a reminder of the often-overlooked achievements of women and their vital role in shaping various fields, including the arts. Women have defied barriers, shattered expectations, and reshaped industries in the performing arts, making an indelible mark in […]

As the leader of your theatre’s school program, it may sometimes fall to you to help your students balance their myriad obligations. After all, students have a lot on their plates: rehearsals, of course, but also academics, other extracurricular activities, interpersonal relationships, and personal well-being – both physical and mental.  The pressures of “doing it […]

While rewarding your loyal patrons and fostering relationships with those “regulars” is important for theatres around the globe, so is the need to reach beyond your existing patron base. Why? Because targeting new audiences is a great way to ensure your theatre’s longevity and higher overall engagement rates.  Marketing efforts to reach new audiences can […]

If you haven’t already begun, now is certainly the time to make diversity a priority within your theatre. Creating a more inclusive environment—both on stage and behind the scenes—is essential for fostering meaningful change and building a theatre community that reflects the world around us. However, it’s important to recognize that expanding diversity and cultivating […]

It’s obvious: We’re in the dog days of winter. It’s cold, it’s bleak, and you may be feeling a bit of the winter blues. And if you are feeling a bit lackluster and uninspired, your cast and crew at rehearsals probably are, too. In the doldrums of winter, maintaining enthusiasm and energy for your upcoming […]

What are Memberships? Customer loyalty programs are a proven way for any organization to provide exclusive rewards that deepen the emotional ties with their customers, and it’s easy to understand why. Whether it’s a major airline, a corner coffee shop, or a performing arts organization like yours, people enjoy feeling like they’re part of a […]

First impressions are everything; for your audience, it all begins with the first click. Whether they’re purchasing tickets for a one-time performance or signing up for a full season, the ticketing process is where the wooing begins. A smooth, easy-to-use system shows your customers you care about their time and experience. So when the ticketing […]

Theater isn’t just about what happens on stage—it’s about the entire experience, from when a patron buys a ticket to the final curtain call. But how do you keep audiences engaged beyond a single show? A well-designed membership program can turn occasional visitors into devoted fans by offering exclusive perks, VIP treatment, and behind-the-scenes access. […]

Happy Black History Month, theatremakers! Since the theatre industry is (dare we say it) one of the most inclusive industries around, we must use Black History Month to educate others, unite our community, and amplify Black voices. If one of your New Year’s resolutions was to produce more inclusive and diverse works, February is the […]

Valentine’s Day is about love, celebration, and creating unforgettable moments—and your theater can be part of that magic. By offering thoughtfully curated Valentine’s Day add-ons, you’ll enhance your patrons’ experience and boost revenue and loyalty! With the right touches, you can turn a night at the theater into a truly special occasion that your audience […]

Getting to Know You: Understanding Your Patrons Understanding your patrons is the cornerstone of creating memorable experiences and running your organization, and that understanding can begin long before they step foot in your venue. From gathering critical safety information about campers and class attendees to taking orders for dinner theatre, having the information you need […]

It’s 2025, and the theatre landscape is shifting quicker than ever. To keep up, creatives must remain competitive by producing alternative revenue streams. Why? These streams provide much-needed financial stability in uncertain times and improve patron satisfaction numbers. A simple and effective alternate revenue stream is the inclusion of add-ons at your box office. As […]