Whether you’re a dance studio owner, theatre director, educator, or another creative, you should always have a singular goal: investing in consistent growth. One way to achieve this goal is through finding new and dynamic revenue streams. After all, the performing arts industry is competitive, and the market is saturated. These challenges mean one thing: […]

Theatre auditions have a multitude of purposes. Most obviously, they help theatre leaders scope out talent for their shows and vitally assist in the casting process. But, when organized and carried out correctly, auditions can serve a much greater purpose and positively affect everyone involved.  Creating a positive and educational audition environment lends itself to […]

The start of a new year is always full of hope and ambition. It’s the perfect time to reflect, plan, and set meaningful goals. But turning those goals into achievements requires more than just good intentions—it takes strategy, effort, and adaptability. If you’re committed to making 2025 your most productive year yet, here are some […]

Just as the world of theatre is evolving, so is theatre ticketing. Now, more than ever, you need to present your patrons with various customizations to ensure you’re offering something for everyone – and that what you’re presenting will resonate with all sorts of audiences. If you’re brainstorming ways to level up your ticketing offerings […]

Casting is one of the most exciting and pivotal parts of creating a production. Finding the right actors can breathe life into your story and connect the audience with your vision. But it can also feel like a high-stakes puzzle! The good news? Your script is there to help you. By leaning into the details […]

The theatre industry is ever-evolving, always perching on the cutting edge of the performing arts. Like the industry, you should strive to stay on top of the trends for your own theatre or theatre program. Why? You’ll remain competitive, generate buzz for your theatre, and push yourself and your team to new creative heights.  If […]

Welcome to the On The Stage Trailblazer Series, where we shine a light on the extraordinary individuals who have forever changed the performing arts. Today, we celebrate Jonathan Larson, a visionary who transformed musical theater and left an enduring message about the power of authenticity, creativity, and community. Few individuals have left as indelible a […]

As your theatre season takes its final bow, it’s time to reflect on the highlights, the lessons, and all the moments that made this year special. By diving into your performance metrics, you can celebrate your wins, learn from challenges, and get inspired for the curtain to rise again next year. Let’s break down eight […]

As you reflect upon your year and look to the next, now is the time to set goals for your theatre for 2025 and beyond. By cementing your aspirations early and creating realistic pathways to reach them, you will avoid the age-old problem of running out of steam mid-year. The last thing we want is, […]

The holiday season brings about a lot of things – additional cheer, a busier schedule, a longer shopping list – and an influx of holiday shows, of course! While you may be excited to bring a holiday spectacular to your school program, community theatre, or professional non-equity community, adding another item to your to-do list […]

As we begin preparations for a new year and consider our resolutions, we theatremakers probably have similar goals: produce more shows, take more creative risks, contribute more to our arts community, make more money, and sell more tickets. The last goal will, undoubtedly, be made easier by implementing a new ticketing platform, yes? Yes. If you’re […]

The holidays are fast approaching, and while you may love the festive season, you may also feel a tad overwhelmed with everything you need to get done. Perhaps you’re in the throes of planning your holiday show, in the middle of balancing your books, knee-deep in grant applications, or need to purchase gifts for the […]