Owning a dance studio is hard work – from scheduling classes to managing finances, coming up with inventive choreography, and simply keeping the doors open for your students. Perhaps one of the largest undertakings a studio owner has on their shoulders is planning the recital.  While it may seem like a logistical nightmare or not […]

As we wave goodbye to another year, you may be stressing about getting your cast and crew thoughtful appreciation gifts on top of everything else you have going on. While you may think it’s OK to skip out on this festive tradition, we respectfully disagree – and we’ll tell you why!  Showing appreciation for your […]

Perhaps one of the largest challenges consumers are facing right now is the rising cost of goods and services. Everything is, as we’ve seen, getting more and more expensive. As a theatre maker and business owner, you are surely feeling the effects of inflation, too – perhaps both in your day-to-day operations and via a […]

What Are Custom Purchase Flows? Performing arts organizations like yours are always looking for new ways to increase your sales, reward patrons, and save time. When it comes to selling tickets, every patron is unique – some may be first-time buyers, while others may be loyal subscribers or previous patrons who haven’t bought a ticket […]

It goes without saying, but we’ll say it anyway: your theatre is so much more than just the shows you put on. The people behind your company: your cast, crew, front-of-house managers, marketing team, sales team, and creative team are the heart and soul of who you are. So, when it comes time to strategize about […]

When pondering the patron experience within your theatre, your considerations may be a bit shortsighted if you’re just thinking about how to improve your productions. In reality, the patron experience (and perception of you) begins long before the curtain rises. For example, suppose a patron has to navigate a complicated, clunky, or confusing box office. In […]

Welcome to the On The Stage Trailblazer Series, where we celebrate the extraordinary individuals making groundbreaking contributions to the performing arts. In this edition, we feature the incredible Lily Gladstone, a pioneering Native American actress whose journey from the stage to the silver screen is truly inspiring. From Kalispell to Center Stage Lily Gladstone was […]

Picture this: Your theatre showcase is perfect. Your actors are prepared and excited. Your backstage team is ready to go. But, upon checking the numbers, you see you’ve still got a startling percentage of your tickets left unsold. While many would panic at the thought of being this off-pace on ticket sales so close to opening […]

Selling subscription packages should be integral to your theatre’s business model. Why? They are a time-proven way for theatre organizations to increase ticket sales, improve cash flow, streamline operations, and reward loyal patrons.  However, studies are showing a startling trend: subscription sales are waning across the board. The good news? Many people who don’t renew […]

Your recital is the perfect time to display your dancers’ incredible talent and progress – celebrating their hard work. But have you considered that a recital is also an excellent opportunity to boost your studio’s bottom line? Creating, promoting, and selling add-ons can help you do just that. “Now, what is an add-on?” you may […]

We all know that really great productions are a product of really great rehearsals – so how can we, as theatre makers, harness that energy and maximize rehearsal potential? Well, it all comes down to mastering your rehearsal schedule and getting the most out of your creative time. A thoughtful progression with structured timelines allows adequate […]

It’s hard to make your theatre and its messaging stand out – especially in the highly saturated market we exist in today. After all, the average person might see thousands of ads per day, meaning a one-size-fits-all approach to your marketing efforts should only be one component of the bigger picture. So – how can you […]

Welcome to the latest installment of On The Stage’s Trailblazer Series, where we spotlight remarkable figures redefining the world of theatre. In this edition, we delve into the world of Ayad Akhtar, who stands out as one of the most compelling voices in contemporary American theatre. From his Pulitzer Prize-winning work to his impactful storytelling […]