What is Audience Segmentation? Every performing arts organization knows that it’s not enough to simply produce great art: marketing your productions and engaging your patrons is a critical part of running your organization. In an era of reduced attendance, fewer return patrons, and rising costs, it’s never been more difficult for performing arts organizations to […]

Of all the industries in the world, it’s safe to say that theatre is one of the more inclusive. We’ve made great strides in representation, accessibility, equality, and equity in the world of theatre… but there’s always more work to be done. It all starts small – in classrooms, theatre education programs, and community theatres. […]

Have you noticed lately that your dancers have seemed a bit, well, bored? Perhaps they’re not as engaged during warm up time as they used to be or are simply going through the motions (literally) during rehearsals.  To combat burnout and keep rehearsals fun and engaging, you can always add a few new elements to […]

‘Tis the night before rehearsals begin… and you might be panicking slightly. But don’t worry; it’s normal. Everyone has those before-the-first-day jitters, especially the captain of the ship! If you aren’t quite sure how to start your rehearsal schedule off on the right foot, On The Stage can help. We understand that first impressions matter, […]

Within your theatre, the sets and costumes you showcase help bring the art to life. Unfortunately, these elements can sometimes be one of the most expensive parts of your creative process.  If you’re trying to stretch your budget but don’t want to sacrifice the quality and appearance of your set and costumes, there are ways […]

Can you smell that? The pumpkin spice, the cinnamon, the apple cider? Can you feel the cold snap in the air? That’s right – fall is right around the corner, so it’s time to start preparing your autumnal fundraiser schedule. You may be noticing that your fundraisers are a little, well, lackluster. Perhaps you aren’t […]

The theatre landscape and patron preferences are ever-evolving, as is the broader global economy. With these changes come new industry challenges – some so pressing they may leave you feeling discouraged and worried about the future of your theatre.  However, all roadblocks have a way around them – even if the problem feels insurmountable. On The […]

Finding new patrons for your theatre can be tough, but reaching new audiences is key to your theatre’s success.  You may be wondering: How can I entice new patrons into my halls? It’s simpler than you may think. On The Stage provides several proven strategies to help you reach and retain new patrons. Determining Your […]

As the owner of a community theatre, professional non-equity, or even as a theatre educator, your plate is already pretty full. Managing your team, choosing shows, running rehearsals, and finding additional revenue streams are top priorities, alongside getting the word out about your theatre and its offerings. Indeed, ensuring you find and retain patrons and […]

Welcome to this edition of On The Stage’s Trailblazer Series, where we celebrate exceptional artists reshaping the performing arts landscape. This time, we shine the spotlight on Mandy Gonzalez, a name that resonates with Broadway lovers everywhere. Whether belting out high-energy anthems or delivering tender ballads, Mandy’s voice has carved out a remarkable career that […]

Dance is an integral component of a variety of showcases – and ensuring you find the right talent is crucial in allowing your work to shine. That means hosting an organized, dynamic, and entertaining dance audition!  Whether you’ve run a million auditions or a whopping zero, one fact remains: the more organized you are, the […]

Now that you’ve completed your audition process and worked through all your casting quandaries, it’s finally time to build your rehearsal schedule! How exciting!  However, you may find that creating a rehearsal schedule is a total breeze – or a logistical nightmare depending on your specific skill set. If you lean towards the latter, On […]

Overture: Patron Behaviors are Changing Selling subscriptions is a time-proven method for theatre organizations to boost ticket sales, improve cash flow, streamline operations, and reward loyal patrons. However, multiple studies show that sales of traditional curated subscription packages are waning. According to one study, sales of curated subscription packages, whereby an organization pre-selects the mix […]