Overture: Patron Behaviors are Changing Selling subscriptions is a time-proven method for theatre organizations to boost ticket sales, improve cash flow, streamline operations, and reward loyal patrons. However, multiple studies show that sales of traditional curated subscription packages are waning. According to one study, sales of curated subscription packages, whereby an organization pre-selects the mix […]

It’s no secret that patrons’ ways of exploring shows in their area and purchasing tickets are constantly evolving. It can be hard to keep up with the changing trends, new subscription expectations, and best ways to capture the attention of your patrons and potential donors. One way to rectify this issue is to take a […]

The importance of volunteers and general community support for your theatre can’t be understated – but sometimes it can be tough to get people involved in your theatre if they aren’t on your payroll or your actor/tech crew. Despite the difficulty, volunteers can be critical to the success of your theatre. Volunteers can: Grow your […]

More than likely, you wear a lot of hats as a dance studio owner – from business leader to teacher, financier, scheduler, and human resources expert. Another hat you most likely wear? Marketing pro! Effective marketing strategies are crucial to your studio’s success – they help expand your dance community, provide more revenue, and keep […]

As theatremakers, embracing the potential of every interaction with our audience can be a game-changer for sustaining our artistic endeavors. In a recent Ask Me Anything (AMA) session, Tony and Olivier Award-winning Producer and On The Stage founder Hunter Arnold champions this approach, urging theatremakers to seize every opportunity to enrich these  interactions when engaging […]

The handy-dandy electronic email—or email, as you may know it—has been helping businesses stay in touch with patrons and drum up engagement since the 1980s. A tried-and-true method of communication, emails are a powerful way to reach patrons that you should definitely leverage for your theatre.  You may notice, however, that you’re not reaching the […]

Although it may be hard to believe due to the sweltering heat, fall is just around the corner. That means pumpkin-spice everything, beautiful foliage, spooky movies… and your upcoming theatre season and fall production, of course!  If you think we’re jumping the gun, remember it’s never too early to start marketing your fall offerings. It […]

You can create the most beautiful, boundary-pushing, technically perfect piece of theatre worldwide. Still, without a full and engaged audience, it won’t receive the attention or flowers it deserves. Whether it’s a giveaway, VIP experience, or some other creative game, it’s important to get everyone excited before the curtain even rises. That said, you should […]

During the dog days of summer, you may find yourself moving at a muuuuch slooooower paaaaaace. After all, it’s hot, school’s out, and you deserve a break.  That said, the last thing you want to do is lose your patrons’ attention and engagement during this time. Quite the opposite, you should harness the power of […]

Social media is arguably the greatest invention of the last 25 or so years. It allows us to connect, form communities, share opinions, and generate business revenue. Regarding your theatre, there are hundreds of ways to harness social media to generate organic traffic, leading to greater engagement, more tickets sold, and stronger brand awareness. On […]

Without feedback, discussion, and critical responses from conducting surveys, creating theatre can feel like performing in a void. In reality, your audience is a crucial component to the success of your production and your company at large.  That said, designing and sending out surveys should be integral to your production routine – just as expected […]

It would be an understatement to say social media is essential to today’s world. Social media platforms help people stay informed about world issues, dictate and disseminate trends, delve into pop culture analysis, and feel more connected. In short, they’re integral to the fabric of our lifestyle. As a theatre company, you can harness this […]

Whether you’re working on a shoestring budget or with something more robust, most theatremakers agree that more revenue would help bring more art to life. You can always sell more tickets, offer more programming, or host more community events. However, another way to grow your funding is through concession sales.  When some think of concessions, […]