Discover New Revenue Opportunities Hiding in Plain Sight

When revenue goals are not being met, many organizations focus on the same solutions: raise ticket prices, add more events, or try to increase attendance. But some of the biggest revenue opportunities have nothing to do with selling more tickets.

Join us Thursday, July 9 from 2:00-3:00p.m. ET to discover six creative ways performing arts organizations, educational programs, and live entertainment businesses are generating additional revenue through premium experiences, sponsorships, community partnerships, and existing assets. We will share practical examples you can adapt for your organization and a simple framework for turning ideas into action.

You’ll learn how to:

  • Identify untapped revenue opportunities throughout the patron journey—not just at ticket purchase.
  • Increase patron spending through premium experiences, add-ons, and value-added offerings.
  • Generate new revenue from existing assets, community partnerships, and non-performance programming.
  • Build an actionable plan to test and implement new revenue strategies at your organization.