Theatre audition season can be an anxious time for directors and actors alike. While a little stress is normal during these auditions, it shouldn’t cause anyone to panic.  As the leader of your theatre, you should always be thinking about innovative ways to create a safe, supportive, and positive environment during your auditions and long […]

Planning your theatre season can be stressful, no doubt about it. You want to ensure your actors and techies are happy with the showcases while appeasing your loyal donors, challenging your creative team, and ensuring you can profit from the shows.  If you’re stuck between several choices or aren’t quite sure where to start when […]

As theatremakers, embracing the potential of every interaction with our audience can be a game-changer for sustaining our artistic endeavors. In a recent Ask Me Anything (AMA) session, Tony and Olivier Award-winning Producer and On The Stage founder Hunter Arnold champions this approach, urging theatremakers to seize every opportunity to enrich these  interactions when engaging […]

With your fall season right around the corner, your mind may be spinning. After all, you’ve got to choose your shows, announce your season, run rehearsals, nail tech week, produce beautiful productions… The list goes on and on. However, one critical component of your planning should be mastering your audition and casting strategies. Running smooth, […]

The handy-dandy electronic email—or email, as you may know it—has been helping businesses stay in touch with patrons and drum up engagement since the 1980s. A tried-and-true method of communication, emails are a powerful way to reach patrons that you should definitely leverage for your theatre.  You may notice, however, that you’re not reaching the […]

Although it may be hard to believe due to the sweltering heat, fall is just around the corner. That means pumpkin-spice everything, beautiful foliage, spooky movies… and your upcoming theatre season and fall production, of course!  If you think we’re jumping the gun, remember it’s never too early to start marketing your fall offerings. It […]

You can create the most beautiful, boundary-pushing, technically perfect piece of theatre worldwide. Still, without a full and engaged audience, it won’t receive the attention or flowers it deserves. Whether it’s a giveaway, VIP experience, or some other creative game, it’s important to get everyone excited before the curtain even rises. That said, you should […]

In the dynamic world of theatre, financial stability is crucial for the success of any production. Despite the passion and creativity that drive theatremakers, more often than not securing adequate funding remains a challenge. What if we told you there was a hidden reservoir of unclaimed cash that could be accessed to support your artistic […]

During the dog days of summer, you may find yourself moving at a muuuuch slooooower paaaaaace. After all, it’s hot, school’s out, and you deserve a break.  That said, the last thing you want to do is lose your patrons’ attention and engagement during this time. Quite the opposite, you should harness the power of […]

Like many industries in 2024, theatre is seeing major shifts. One change you may be noticing is that showcases are not always presented in the standard theatrical space. Instead, some works have been relocated to unconventional or shared spaces.  While this shift can present unique challenges, it allows theatremakers to think outside the box, get […]

Imagine transforming your theater into a vibrant incubator of creativity, where scripts spring to life and new talents are discovered. Play readings are more than just a step in the creative process—they are the heartbeat of innovation in theater. They offer a dynamic, collaborative environment where ideas flourish, and audiences get a sneak peek into […]

Social media is arguably the greatest invention of the last 25 or so years. It allows us to connect, form communities, share opinions, and generate business revenue. Regarding your theatre, there are hundreds of ways to harness social media to generate organic traffic, leading to greater engagement, more tickets sold, and stronger brand awareness. On […]

When it comes time to implement effective pricing strategies for your theatre’s tickets, it’s imperative to straddle the line between maximum revenue and minimum gatekeeping of your content. In short, your tickets should be expensive enough for you to make a sizable profit but not too expensive and inaccessible for some of your community members. […]