Your show deserves a full house – let’s make it happen, together. Promoting your show doesn’t have to feel overwhelming. Our infographic lays out 10 friendly and effective strategies that will help you create buzz, expand your reach, and turn your performance into a must-see event. From savvy social media tips to clever ways to […]

Ready to fill seats, wow your audience, and keep them coming back season after season? With a little planning and the right strategy, you can make every performance a success! This guide is packed with easy-to-follow steps based on proven success to help you level up your marketing and grow your organization. Download Unlocking Success: […]

Ah – the air is getting crisper, the smell of hot cocoa is wafting, and a cheerful mood is growing in your community. That can only mean one thing: the holiday season is upon us! Along with a general upswing in camaraderie, the season of giving is also an excellent opportunity for theatres of all […]

What Are Custom Purchase Flows? Performing arts organizations like yours are always looking for new ways to increase your sales, reward patrons, and save time. When it comes to selling tickets, every patron is unique – some may be first-time buyers, while others may be loyal subscribers or previous patrons who haven’t bought a ticket […]

It goes without saying, but we’ll say it anyway: your theatre is so much more than just the shows you put on. The people behind your company: your cast, crew, front-of-house managers, marketing team, sales team, and creative team are the heart and soul of who you are. So, when it comes time to strategize about […]

When pondering the patron experience within your theatre, your considerations may be a bit shortsighted if you’re just thinking about how to improve your productions. In reality, the patron experience (and perception of you) begins long before the curtain rises. For example, suppose a patron has to navigate a complicated, clunky, or confusing box office. In […]

Picture this: Your theatre showcase is perfect. Your actors are prepared and excited. Your backstage team is ready to go. But, upon checking the numbers, you see you’ve still got a startling percentage of your tickets left unsold. While many would panic at the thought of being this off-pace on ticket sales so close to opening […]

Selling subscription packages should be integral to your theatre’s business model. Why? They are a time-proven way for theatre organizations to increase ticket sales, improve cash flow, streamline operations, and reward loyal patrons.  However, studies are showing a startling trend: subscription sales are waning across the board. The good news? Many people who don’t renew […]

We all know that really great productions are a product of really great rehearsals – so how can we, as theatre makers, harness that energy and maximize rehearsal potential? Well, it all comes down to mastering your rehearsal schedule and getting the most out of your creative time. A thoughtful progression with structured timelines allows adequate […]

It’s hard to make your theatre and its messaging stand out – especially in the highly saturated market we exist in today. After all, the average person might see thousands of ads per day, meaning a one-size-fits-all approach to your marketing efforts should only be one component of the bigger picture. So – how can you […]

Boost Revenue Without Raising Ticket Prices The performing arts world is changing, but you don’t have to raise ticket prices to stay ahead. Add-ons are a simple way to bring in extra revenue and create unforgettable experiences for your audience. Watch our on-demand webinar to see how offering add-ons—like VIP experiences, pre-ordered concessions, or backstage […]

What is Audience Segmentation? Every performing arts organization knows that it’s not enough to simply produce great art: marketing your productions and engaging your patrons is a critical part of running your organization. In an era of reduced attendance, fewer return patrons, and rising costs, it’s never been more difficult for performing arts organizations to […]

Running a theatre isn’t easy. Between declining subscription sales, budget cuts, and the challenge of attracting new audiences, it can feel overwhelming to keep your theatre thriving. But there’s a way to boost your revenue without raising ticket prices—and it starts with understanding Average Order Value (AOV). Download our guide, How to Boost Revenue Without […]