Of all the industries in the world, it’s safe to say that theatre is one of the more inclusive. We’ve made great strides in representation, accessibility, equality, and equity in the world of theatre… but there’s always more work to be done. It all starts small – in classrooms, theatre education programs, and community theatres. […]

‘Tis the night before rehearsals begin… and you might be panicking slightly. But don’t worry; it’s normal. Everyone has those before-the-first-day jitters, especially the captain of the ship! If you aren’t quite sure how to start your rehearsal schedule off on the right foot, On The Stage can help. We understand that first impressions matter, […]

Within your theatre, the sets and costumes you showcase help bring the art to life. Unfortunately, these elements can sometimes be one of the most expensive parts of your creative process.  If you’re trying to stretch your budget but don’t want to sacrifice the quality and appearance of your set and costumes, there are ways […]

Can you smell that? The pumpkin spice, the cinnamon, the apple cider? Can you feel the cold snap in the air? That’s right – fall is right around the corner, so it’s time to start preparing your autumnal fundraiser schedule. You may be noticing that your fundraisers are a little, well, lackluster. Perhaps you aren’t […]

The theatre landscape and patron preferences are ever-evolving, as is the broader global economy. With these changes come new industry challenges – some so pressing they may leave you feeling discouraged and worried about the future of your theatre.  However, all roadblocks have a way around them – even if the problem feels insurmountable. On The […]

Finding new patrons for your theatre can be tough, but reaching new audiences is key to your theatre’s success.  You may be wondering: How can I entice new patrons into my halls? It’s simpler than you may think. On The Stage provides several proven strategies to help you reach and retain new patrons. Determining Your […]

As the owner of a community theatre, professional non-equity, or even as a theatre educator, your plate is already pretty full. Managing your team, choosing shows, running rehearsals, and finding additional revenue streams are top priorities, alongside getting the word out about your theatre and its offerings. Indeed, ensuring you find and retain patrons and […]

No matter your theatre’s mission, offerings, or objectives, every production shares key goals: delivering unforgettable experiences, fostering audience engagement, and securing long-term success. Explore how introducing, promoting, and selling add-ons during the ticket check-out process can help you achieve these goals with ease. Add-ons can create personalized experiences that deepen connections with your audience, drive […]

In the fast-paced world of performing arts, innovation is the key to thriving.  Imagine a strategy that not only boosts your revenue but also deepens your connection with your audience. Subscription programs are that game-changing strategy—turning occasional attendees into loyal patrons while providing your organization with the financial stability it needs for long-term growth. Whether […]

Now that you’ve completed your audition process and worked through all your casting quandaries, it’s finally time to build your rehearsal schedule! How exciting!  However, you may find that creating a rehearsal schedule is a total breeze – or a logistical nightmare depending on your specific skill set. If you lean towards the latter, On […]

Overture: Patron Behaviors are Changing Selling subscriptions is a time-proven method for theatre organizations to boost ticket sales, improve cash flow, streamline operations, and reward loyal patrons. However, multiple studies show that sales of traditional curated subscription packages are waning. According to one study, sales of curated subscription packages, whereby an organization pre-selects the mix […]

It’s no secret that patrons’ ways of exploring shows in their area and purchasing tickets are constantly evolving. It can be hard to keep up with the changing trends, new subscription expectations, and best ways to capture the attention of your patrons and potential donors. One way to rectify this issue is to take a […]

The importance of volunteers and general community support for your theatre can’t be understated – but sometimes it can be tough to get people involved in your theatre if they aren’t on your payroll or your actor/tech crew. Despite the difficulty, volunteers can be critical to the success of your theatre. Volunteers can: Grow your […]