One of the most common goals for theatremakers around the world is to have as many ticket sales as possible for each production. And in a fast-paced, highly competitive digital media landscape where you need to stand out to get noticed, promotional and discount codes can be a game-changer for your sales. This marketing strategy is simple […]

There is, indeed, a reason why Tech Week is interchangeably called “Hell Week” in the world of theatre. Your to-do list is piling up, your actors are tired, you feel like you’re behind schedule … the worries go on (and on, and on). However, tech week doesn’t have to be hellish. With the right tools, you […]

With autumn well underway, you may be searching for some fundraising ideas that will raise a little (or a lot of) money for your theatre. Whether you’re a school program, community theatre, professional non-equity organization, or something in between, all theatre pros have one thing in common: they’ll never say no to additional capital.  That’s […]

Patron engagement is critical to the growth and success of your theatre. Engagement can mean a variety of things – from generating new interest or nurturing long-standing relationships – with the end goal of providing memorable and personalized experiences for all and keeping your patrons coming back for more. It’s important to maintain ongoing patron […]

As a theatre professional looking towards 2024, you may be kicking off the budgeting season and working through various strategic plans. There are several moving parts that require portions of your budget, but one that’s quite important and often overlooked is your marketing. While you may be focusing on programming, set pieces, costumes, new lighting […]

Any great theatre showcase comes paired with a great, well-designed program. And building a sleek, professional program doesn’t have to be difficult – trust us! On The Stage offers you a step-by-step guide to creating your next theatre program.  Creating Your Program So, you’ve picked your show, have your cast and crew, and are barreling […]

Auditioning is the art of matchmaking in its truest form. It’s the feeling of excitement and anticipation that comes from discovering the right performer for a role who can bring the script to life with ease, who has chemistry with fellow actors, and who you enjoy working with. But how do you create an atmosphere […]

Fall weather welcomes back so many activities, from sipping on pumpkin spice lattes to taking leisurely strolls and viewing the foliage. What you may not associate with fall, however, is fundraising … but you should!  There are various ways to harness the renewed energy fall brings into unique, lucrative fundraising events. On The Stage explores […]

Seasoned theatremakers know that to create beautiful, life-changing art, you need to find the right partnerships to pad your bottom line. Money, after all, makes the world go ‘round!  Getting a business to sponsor your program has a variety of benefits, including:  Extending the reach of your theatre: Companies have their own established fan bases […]

You love stuff, I love stuff, she loves stuff, we all love stuff! From T-shirts to hats, mugs, posters, and just about anything in between, merchandise is an excellent way to promote your work, create another revenue stream, and build your theatre’s branding. But mass-producing a series of random merchandise isn’t the way to go […]

The fall season is almost here, with back-to-school excitement floating in the air. You may just now be thinking about the audition process for your fall musical or show and all the details that come along with it. But it’s also time to think ahead – way ahead – which means starting to build, streamline, […]

Theatre is not just about the performances on stage- it’s about creating magical experiences for every audience member. A personalized patron experience is the key to making new and loyal patrons feel special, connected, and eager to return for more. Let’s get into the growing personalization trend, and then we’ve got a bunch of easy examples […]

One of the pillars of the On The Stage (OTS) mission is a commitment to continuous innovation. We recognize that the needs of our customers evolve, and we strive to maintain a deep understanding of what theatremakers need to ensure the success of their organization. Our partnership with customers is a two-way street, and we […]