As the season of love embraces us and Cupid readies his arrows for Valentine’s Day, the quest for your perfect match takes center stage. Just as love stories are crafted with care, so should the tools that bring your lovely narratives to life on the stage. Here’s why On The Stage (OTS) is your perfect […]

The power of community collaboration can’t be understated – because two minds are always greater than one, right? As a theatre professional, you probably find yourself collaborating a lot in your day-to-day – with team members, actors, crew members, and the like. But what about taking that culture of collaboration even further? Certain members of […]

As an industry, we’re seeing noticeable shifts in patron-buying behavior: declines in subscription purchases, advanced purchase windows growing shorter, a desire for more immersive and customized experiences…the list goes on. That’s why it’s more important than ever to maximize your organization’s cash flow beyond ticket sales alone. And today, we are thrilled to announce we […]

No matter your theatre’s size, offerings, or objectives, a few goals remain consistent across the board for all creatives: boost your revenue, sell more tickets, and create a greater patron experience every time.  There are a wide variety of ways to reach those lofty objectives, but one avenue can knock out all those goals in […]

Welcome to the new year, theatremakers! Like many, you’ve probably created a few New Year’s resolutions you’re excited to make into reality this year. One of those resolutions is likely creating more cash flow for your theatre, which is made possible through a variety of creative fundraising ideas.  Getting started – and kicking off the […]

As a theater pro, you probably already know that casting for a production is simultaneously one of the most fun and stressful bits of your show’s journey. But you can increase the joy and decrease the panic by enacting a few smart casting strategies during this phase. On The Stage offers a few tips.  8 […]

If you’re anything like us, you’re a fan of New Year’s resolutions. After all, January is the perfect time for a reset… or to get a little more ambitious about goals for the coming year. Theatre professionals often have two common objectives: to deliver the absolute best possible showcase to their patrons and to sell […]

The end of one year and the beginning of another can be a beautiful time for your theatre. You’re able to look back at your many accomplishments while planning ahead with unbridled optimism. A great way to set up the building blocks for a successful year ahead is by setting realistic – yet challenging – […]

As we wrap up 2023 and look toward the future, now’s the time to make your performing arts team feel appreciated for all the work they put into your theatre this year. Alongside facilitating all those warm and fuzzy feelings, you should also be empowering your team at year-end to start 2024 off with a […]

Season ticket subscriptions can often make or break your theatre – after all, they provide a consistent and reliable stream of income to your organization, ensuring you have the resources needed to elevate the experience for everyone. Marketing season ticket subscriptions to theatre enthusiasts isn’t as intimidating as it may seem; On The Stage offers […]

The curtains have closed on your latest showcase. It’s time to begin the set strike, reorganize your backstage, and prepare for the next creative endeavor. During this time, it’s essential to review what went well and what didn’t so you can learn from your mistakes and make improvements for the next performance. It’s time for […]

Curating your theatre’s season is one of the most rewarding yet challenging jobs of an artistic director. A good season not only entertains and attracts your audience but also evokes meaningful conversations and encourages a devoted following from your patrons. While there are no set rules for crafting a theatrical season, the process does require […]

Leveraging promo codes and discounts is a proven way to increase sales, no matter the industry. When your show is just around the corner, and you haven’t quite reached the ticket sales goals you had planned, now is not the time to throw in the towel and accept defeat! By offering strategic promo codes, you’ll be able […]