Happy International Day of Persons with Disabilities! This observance has been promoted by the United Nations since 1992. Alongside being a joyful celebration, today aims to reinforce the importance of securing rights for people with disabilities, allowing them to participate fully, equally, and effectively in a society with no barriers to accessibility.  As a theatre […]

As you’re preparing for the curtains to rise on opening night, the last thing you want to be worried about is your box office. Tickets aren’t scanning correctly? You overbooked the house? The line is moving slower than molasses? Ugh. Streamlining your box office operations prior to opening night will reap major benefits down the […]

Black Friday and Cyber Monday, traditionally associated with big-box stores and retailers, can be just as valuable for arts organizations!  This shopping season isn’t just for selling physical items; it’s a fantastic opportunity to boost ticket sales for your upcoming shows! Venture beyond traditional retail boundaries and dive into the realm of live performances, harnessing […]

Season ticketing is at the heart of any theatre program because what it means is simple: loyal patrons. And one goal you – and many other theatremakers like you – may have for next season is securing more of those tried-and-true, consistent ticket-buyers. But how? Turning one-time attendees into consistent subscribers is a process, but […]

One of the most common goals for theatremakers around the world is to have as many ticket sales as possible for each production. And in a fast-paced, highly competitive digital media landscape where you need to stand out to get noticed, promotional and discount codes can be a game-changer for your sales. This marketing strategy is simple […]

There is, indeed, a reason why Tech Week is interchangeably called “Hell Week” in the world of theatre. Your to-do list is piling up, your actors are tired, you feel like you’re behind schedule … the worries go on (and on, and on). However, tech week doesn’t have to be hellish. With the right tools, you […]

About Palos Verdes Peninsula High School Located near the Southern California coastline, Palos Verdes Peninsula High School provides a vibrant, compassionate, and diverse learning community with a mission to empower students to reach their full potential; and their Drama Department does just that! Home to Oscar-nominated Stephanie Hsu, the program has helped countless students embrace […]

Patron engagement is critical to the growth and success of your theatre. Engagement can mean a variety of things – from generating new interest or nurturing long-standing relationships – with the end goal of providing memorable and personalized experiences for all and keeping your patrons coming back for more. It’s important to maintain ongoing patron […]

Any great theatre showcase comes paired with a great, well-designed program. And building a sleek, professional program doesn’t have to be difficult – trust us! On The Stage offers you a step-by-step guide to creating your next theatre program.  Creating Your Program So, you’ve picked your show, have your cast and crew, and are barreling […]

Auditioning is the art of matchmaking in its truest form. It’s the feeling of excitement and anticipation that comes from discovering the right performer for a role who can bring the script to life with ease, who has chemistry with fellow actors, and who you enjoy working with. But how do you create an atmosphere […]

Seasoned theatremakers know that to create beautiful, life-changing art, you need to find the right partnerships to pad your bottom line. Money, after all, makes the world go ‘round!  Getting a business to sponsor your program has a variety of benefits, including:  Extending the reach of your theatre: Companies have their own established fan bases […]

You love stuff, I love stuff, she loves stuff, we all love stuff! From T-shirts to hats, mugs, posters, and just about anything in between, merchandise is an excellent way to promote your work, create another revenue stream, and build your theatre’s branding. But mass-producing a series of random merchandise isn’t the way to go […]

There’s nothing quite like the excitement at the beginning of the school year. The latest supplies and clothes, a refreshed mindset, and plenty of opportunities for new experiences. If you find yourself at the helm of a theatre class and want to help your students feel both excited and at ease in your classroom, improv […]