Selling subscription packages should be integral to your theatre’s business model. Why? They are a time-proven way for theatre organizations to increase ticket sales, improve cash flow, streamline operations, and reward loyal patrons.  However, studies are showing a startling trend: subscription sales are waning across the board. The good news? Many people who don’t renew […]

It’s hard to make your theatre and its messaging stand out – especially in the highly saturated market we exist in today. After all, the average person might see thousands of ads per day, meaning a one-size-fits-all approach to your marketing efforts should only be one component of the bigger picture. So – how can you […]

Boost Revenue Without Raising Ticket Prices The performing arts world is changing, but you don’t have to raise ticket prices to stay ahead. Add-ons are a simple way to bring in extra revenue and create unforgettable experiences for your audience. Watch our on-demand webinar to see how offering add-ons—like VIP experiences, pre-ordered concessions, or backstage […]

What is Audience Segmentation? Every performing arts organization knows that it’s not enough to simply produce great art: marketing your productions and engaging your patrons is a critical part of running your organization. In an era of reduced attendance, fewer return patrons, and rising costs, it’s never been more difficult for performing arts organizations to […]

Running a theatre isn’t easy. Between declining subscription sales, budget cuts, and the challenge of attracting new audiences, it can feel overwhelming to keep your theatre thriving. But there’s a way to boost your revenue without raising ticket prices—and it starts with understanding Average Order Value (AOV). Download our guide, How to Boost Revenue Without […]

Of all the industries in the world, it’s safe to say that theatre is one of the more inclusive. We’ve made great strides in representation, accessibility, equality, and equity in the world of theatre… but there’s always more work to be done. It all starts small – in classrooms, theatre education programs, and community theatres. […]

‘Tis the night before rehearsals begin… and you might be panicking slightly. But don’t worry; it’s normal. Everyone has those before-the-first-day jitters, especially the captain of the ship! If you aren’t quite sure how to start your rehearsal schedule off on the right foot, On The Stage can help. We understand that first impressions matter, […]

The theatre landscape and patron preferences are ever-evolving, as is the broader global economy. With these changes come new industry challenges – some so pressing they may leave you feeling discouraged and worried about the future of your theatre.  However, all roadblocks have a way around them – even if the problem feels insurmountable. On The […]

Finding new patrons for your theatre can be tough, but reaching new audiences is key to your theatre’s success.  You may be wondering: How can I entice new patrons into my halls? It’s simpler than you may think. On The Stage provides several proven strategies to help you reach and retain new patrons. Determining Your […]

As the owner of a community theatre, professional non-equity, or even as a theatre educator, your plate is already pretty full. Managing your team, choosing shows, running rehearsals, and finding additional revenue streams are top priorities, alongside getting the word out about your theatre and its offerings. Indeed, ensuring you find and retain patrons and […]

In the fast-paced world of performing arts, innovation is the key to thriving.  Imagine a strategy that not only boosts your revenue but also deepens your connection with your audience. Subscription programs are that game-changing strategy—turning occasional attendees into loyal patrons while providing your organization with the financial stability it needs for long-term growth. Whether […]

Overture: Patron Behaviors are Changing Selling subscriptions is a time-proven method for theatre organizations to boost ticket sales, improve cash flow, streamline operations, and reward loyal patrons. However, multiple studies show that sales of traditional curated subscription packages are waning. According to one study, sales of curated subscription packages, whereby an organization pre-selects the mix […]

Theatre audition season can be an anxious time for directors and actors alike. While a little stress is normal during these auditions, it shouldn’t cause anyone to panic.  As the leader of your theatre, you should always be thinking about innovative ways to create a safe, supportive, and positive environment during your auditions and long […]