Ahhh, the sweet smell of summertime. It’s just around the corner, which means your summer stock productions and other theatre programming are, too!  You’re probably deliberating about which plays and musicals to add to your roster this summer, with pros and cons lists aplenty. While you might want to go with your gut or with […]

It’s never too late to create a more sustainable theatre. As Earth Day approaches, it’s the perfect time to think about your theatre’s environmental effect on your community – and the world at large. If you take a look at your day-to-day operations and general behaviors, there are sure to be a few places where […]

We are thrilled to announce that On The Stage (OTS) has been acknowledged as a FrontRunner for Ticketing Software by Gartner’s Software Advice and recognized as a top provider by Capterra!  About Software Advice and Capterra  Capterra and Software Advice, subsidiaries of Gartner Digital Markets, are leading online resources for businesses searching for software solutions. […]

In the theatre world, tech week is one beast that’s tough to conquer – whether you’re a school program, community theatre, or professional non-equity entity. Yes, it will be fast-paced; yes, it will be stressful; and yes, mistakes will happen. That’s the beauty of live theatre! That being said, there are plenty of ways to […]

As an innovative leader in the world of theatre, you’re likely looking for new ways to improve the experience for your patrons. That could be through technology upgrades, more immersive showcases, better-quality merchandise, or stronger theatre-patron relationships. One method for enhancing the audience experience that you may not have considered is the use of post-show […]

A common goal among theatremakers is simple: ensure the largest possible audience is viewing your work. However, getting more eyes on your content and more people in your theatre seats can be tough, which is why having a theatre marketing strategy is crucial for organizations of all sizes; and that strategy should include a robust […]

We theatremakers know one thing to be true: Our patrons keep the lights on. Those who purchase tickets to shows, buy merchandise, share content on social media, and attend workshops, summer camps, and other programming make or break our business.  So it’s agreed: You need patrons to sustain your business – and happy, consistent repeat […]

Your front-of-house box office team is the lifeblood of your organization for a variety of reasons. They are integral in creating a great first impression of your theatre, and they handle one of the most important aspects of your business: selling tickets.  That being said, this integral team needs to feel empowered and equipped with […]

In the hustle and bustle of putting together a great show, you may forget why you’re creating your end product. It’s not for revenue, notoriety, or personal development – although those are great perks! No, presenting theatre is about sharing creativity, creating a community, and facilitating memorable experiences for your patrons.  You might be thinking: […]

Fundraising galas can be an excellent way to increase awareness of your work, create meaningful connections through networking, and raise capital for ongoing success. It may seem daunting to plan, market, and host your own gala, we know! But with the right tools, it can – and will – be a rousing success. On The Stage […]

As we head into the Spring season, the promise of warm weather, relaxation, and zero obligations is beckoning us from a distance. Yes, if you can believe it, we’re well on our way to sweet, sweet summertime. As a theatremaker, you can harness that anticipation and excitement to attract larger summer stock audiences. Believe it […]

Happy Women’s History Month, theatremakers! Women’s influence, expertise, perspectives, and power can be felt in just about every industry in the world these days. But one industry that has empowered women to lead and thrive for centuries is our own!  Today, On The Stage shines a spotlight on just a few of the thousands of […]

If you’re on a journey to sell more tickets, there are a variety of avenues to reach your objectives. You can implement savvy marketing best practices, offer promo codes, and start ticket bundling deals… the sky’s the limit! But one surefire way to sell more tickets is by making the entire ticket-buying process easier. This […]