Happy Women’s History Month, theatremakers! Women’s influence, expertise, perspectives, and power can be felt in just about every industry in the world these days. But one industry that has empowered women to lead and thrive for centuries is our own!  Today, On The Stage shines a spotlight on just a few of the thousands of […]

If you’re on a journey to sell more tickets, there are a variety of avenues to reach your objectives. You can implement savvy marketing best practices, offer promo codes, and start ticket bundling deals… the sky’s the limit! But one surefire way to sell more tickets is by making the entire ticket-buying process easier. This […]

Spring break is a time of rest and relaxation for many, while others want to hit the open road or seek out new adventures. You, the theatremaker, deserve a break and some fun, too… but you should also be using this time to maximize your theatre’s revenue and boost your ticket sales.  You might be […]

March is Theatre in Our Schools Month! It’s a time to celebrate the power of theatre within our school systems, as well as advocate for arts education and inclusion all year round.  The benefits of theatre education are varied and vast and do not all revolve around fostering creativity – although that’s a major gain. […]

As the weather warms and more people opt to venture out and enjoy the arts, summer stock is waking up from its hibernation, as well. In fact, it’s almost time to dust off your costumes and sets to prepare for those fast-paced, enticing, and entertaining shows. Although we’re technically still in the winter months, now […]

An Inflection Point for the Performing Arts This is a critical moment for the performing arts industry as there are noticeable shifts happening in patron purchasing behaviors. Many organizations are finding subscription sales are dwindling, patrons are deferring ticket purchases until the last moment, and donations are decreasing across the board, leading to even well-established […]

March welcomes ‘Happy Theatre In Our Schools Month,’ and there are a million reasons to celebrate. Ensuring schools have drama education is paramount to well-rounded student development and heavily impacts a student’s overall academic achievement. On The Stage explores why theatre in schools is so important and the many ways in which it positively influences […]

Running a theatre, no matter the size, has a variety of moving parts to manage. Perfecting the costumes. Nailing the sound and lighting cues. Casting the perfect leads. Marketing your upcoming show. Raising enough funds to improve the experience for everyone. But one part that often gets pushed to the wayside is the cultivation and […]

Swag. Merch. Goodies. No matter what you call it, there’s a universal truth about merchandise: people love it. Whether it’s a shirt, a hat, a poster, or a mug, selling branded items can be a major key to your theatre’s growing success. Offering a variety of benefits that will engage, excite, and grow your audience, […]

Theatre is art, with or without an audience. But as a theatremaker, you probably want and need an audience at your shows, right? Right.  Attracting audiences – or larger crowds for those with an already steady following – is a goal for just about every organization in the world. An audience gives our art meaning, […]

As the season of love embraces us and Cupid readies his arrows for Valentine’s Day, the quest for your perfect match takes center stage. Just as love stories are crafted with care, so should the tools that bring your lovely narratives to life on the stage. Here’s why On The Stage (OTS) is your perfect […]

The power of community collaboration can’t be understated – because two minds are always greater than one, right? As a theatre professional, you probably find yourself collaborating a lot in your day-to-day – with team members, actors, crew members, and the like. But what about taking that culture of collaboration even further? Certain members of […]

As an industry, we’re seeing noticeable shifts in patron-buying behavior: declines in subscription purchases, advanced purchase windows growing shorter, a desire for more immersive and customized experiences…the list goes on. That’s why it’s more important than ever to maximize your organization’s cash flow beyond ticket sales alone. And today, we are thrilled to announce we […]