When it comes time to implement effective pricing strategies for your theatre’s tickets, it’s imperative to straddle the line between maximum revenue and minimum gatekeeping of your content. In short, your tickets should be expensive enough for you to make a sizable profit but not too expensive and inaccessible for some of your community members. […]

Without feedback, discussion, and critical responses from conducting surveys, creating theatre can feel like performing in a void. In reality, your audience is a crucial component to the success of your production and your company at large.  That said, designing and sending out surveys should be integral to your production routine – just as expected […]

Whether you’re working on a shoestring budget or with something more robust, most theatremakers agree that more revenue would help bring more art to life. You can always sell more tickets, offer more programming, or host more community events. However, another way to grow your funding is through concession sales.  When some think of concessions, […]

As an innovative leader in the world of theatre, you’re likely looking for new ways to improve the experience for your patrons. That could be through technology upgrades, more immersive showcases, better-quality merchandise, or stronger theatre-patron relationships. One method for enhancing the audience experience that you may not have considered is the use of post-show […]

Your front-of-house box office team is the lifeblood of your organization for a variety of reasons. They are integral in creating a great first impression of your theatre, and they handle one of the most important aspects of your business: selling tickets.  That being said, this integral team needs to feel empowered and equipped with […]