As holiday magic slowly enters the air, you may notice the general public is in a, well, lighter mood. That can only mean one thing – the season of giving is upon us!  As a theatre, there are ways to leverage that contagious holiday cheer to strengthen your organization, both financially and as a brand.  What […]

With autumn well underway, you may be searching for some fundraising ideas that will raise a little (or a lot of) money for your theatre. Whether you’re a school program, community theatre, professional non-equity organization, or something in between, all theatre pros have one thing in common: they’ll never say no to additional capital.  That’s […]

Any great theatre showcase comes paired with a great, well-designed program. And building a sleek, professional program doesn’t have to be difficult – trust us! On The Stage offers you a step-by-step guide to creating your next theatre program.  Creating Your Program So, you’ve picked your show, have your cast and crew, and are barreling […]

Fall weather welcomes back so many activities, from sipping on pumpkin spice lattes to taking leisurely strolls and viewing the foliage. What you may not associate with fall, however, is fundraising … but you should!  There are various ways to harness the renewed energy fall brings into unique, lucrative fundraising events. On The Stage explores […]

Seasoned theatremakers know that to create beautiful, life-changing art, you need to find the right partnerships to pad your bottom line. Money, after all, makes the world go ‘round!  Getting a business to sponsor your program has a variety of benefits, including:  Extending the reach of your theatre: Companies have their own established fan bases […]

The fall season is almost here, with back-to-school excitement floating in the air. You may just now be thinking about the audition process for your fall musical or show and all the details that come along with it. But it’s also time to think ahead – way ahead – which means starting to build, streamline, […]

,Warmer weather and more free time lend themselves swimmingly to hosting fundraisers for your theatre. Utilizing the great outdoors and peoples’ positive moods, you’re sure to secure more financial security for the upcoming season. On The Stage presents a few creative fundraising ideas for the summer.  Car Washes Why yes, it may be manual labor, […]

Summer is a unique time when email marketing is key to driving donations for your fundraising campaigns. There is a lot of underutilized energy and enthusiasm floating around during the summer months, and with the right marketing tools, you can grab onto it and harness it for your program. On The Stage explores a few […]

While we usually think of summer as “time off,” it’s actually a great occasion to flex your creativity muscles. That’s right – theatre camps will reap major rewards if you invest the right amount of time and energy into them. On The Stage presents seven things you shouldn’t skip before and during your summer programming.  […]

The curtains have closed on your latest production, and the madness of show week is finally over. You may want to take a step back, relax, and enjoy the quiet – but now’s the time to continue your forward momentum as it pertains to your patrons’ engagement. Keeping ticket-buyers interested post-show is crucial to the […]

Fundraising is about more than just accepting donations. As American educator Randy Pausch once said: “Showing gratitude is one of the simplest yet most powerful things humans can do for each other.” In the theatre world, perhaps no one deserves more gratitude than your loyal patrons and donors. The people who support your work are […]

Fundraising is a critical component in the overall success of your theatre. Without it, you’ll miss opportunities to better your productions through tech upgrades; better set, costume, and sound design; and general creature comforts that elevate the experience for you and your patrons. In your fundraising efforts, it’s a smart idea to use compelling storytelling […]

In the world of performing arts, you may not consider marketing efforts to be top priority – especially if you’re hard at work making theatre magic. But, it’s a sad truth that not as many people will see that theatre magic if you’re not diligent about your marketing and promotion. Like many a harried creative, […]