Social media is arguably the greatest invention of the last 25 or so years. It allows us to connect, form communities, share opinions, and generate business revenue. Regarding your theatre, there are hundreds of ways to harness social media to generate organic traffic, leading to greater engagement, more tickets sold, and stronger brand awareness. On […]

Without feedback, discussion, and critical responses from conducting surveys, creating theatre can feel like performing in a void. In reality, your audience is a crucial component to the success of your production and your company at large.  That said, designing and sending out surveys should be integral to your production routine – just as expected […]

It would be an understatement to say social media is essential to today’s world. Social media platforms help people stay informed about world issues, dictate and disseminate trends, delve into pop culture analysis, and feel more connected. In short, they’re integral to the fabric of our lifestyle. As a theatre company, you can harness this […]

Whether you’re working on a shoestring budget or with something more robust, most theatremakers agree that more revenue would help bring more art to life. You can always sell more tickets, offer more programming, or host more community events. However, another way to grow your funding is through concession sales.  When some think of concessions, […]

Much like the theatre world, your patron base is likely quite diverse, with a broad range of generations, from Baby Boomers to Millennials to Gen Z, making up your core demographics. For that and many other reasons, your marketing strategies shouldn’t be a one-size-fits-all effort but tailored and segmented to appeal to different bases. It’s […]

Picture this: You’ve worked harder than you thought possible to direct and produce a beautiful piece of theatre. Your team, ranging from actors and crew members to front-of-house staffers, have offered up blood, sweat, and tears in preparation for opening night. You lift the curtains for the first number, and … no one’s there? Ah, in […]

As an innovative leader in the world of theatre, you’re likely looking for new ways to improve the experience for your patrons. That could be through technology upgrades, more immersive showcases, better-quality merchandise, or stronger theatre-patron relationships. One method for enhancing the audience experience that you may not have considered is the use of post-show […]

A common goal among theatremakers is simple: ensure the largest possible audience is viewing your work. However, getting more eyes on your content and more people in your theatre seats can be tough, which is why having a theatre marketing strategy is crucial for organizations of all sizes; and that strategy should include a robust […]

In the hustle and bustle of putting together a great show, you may forget why you’re creating your end product. It’s not for revenue, notoriety, or personal development – although those are great perks! No, presenting theatre is about sharing creativity, creating a community, and facilitating memorable experiences for your patrons.  You might be thinking: […]

As we head into the Spring season, the promise of warm weather, relaxation, and zero obligations is beckoning us from a distance. Yes, if you can believe it, we’re well on our way to sweet, sweet summertime. As a theatremaker, you can harness that anticipation and excitement to attract larger summer stock audiences. Believe it […]

Spring break is a time of rest and relaxation for many, while others want to hit the open road or seek out new adventures. You, the theatremaker, deserve a break and some fun, too… but you should also be using this time to maximize your theatre’s revenue and boost your ticket sales.  You might be […]

As the weather warms and more people opt to venture out and enjoy the arts, summer stock is waking up from its hibernation, as well. In fact, it’s almost time to dust off your costumes and sets to prepare for those fast-paced, enticing, and entertaining shows. Although we’re technically still in the winter months, now […]

Swag. Merch. Goodies. No matter what you call it, there’s a universal truth about merchandise: people love it. Whether it’s a shirt, a hat, a poster, or a mug, selling branded items can be a major key to your theatre’s growing success. Offering a variety of benefits that will engage, excite, and grow your audience, […]