Leveraging promo codes and discounts is a proven way to increase sales, no matter the industry. When your show is just around the corner, and you haven’t quite reached the ticket sales goals you had planned, now is not the time to throw in the towel and accept defeat! By offering strategic promo codes, you’ll be able […]

Black Friday and Cyber Monday, traditionally associated with big-box stores and retailers, can be just as valuable for arts organizations!  This shopping season isn’t just for selling physical items; it’s a fantastic opportunity to boost ticket sales for your upcoming shows! Venture beyond traditional retail boundaries and dive into the realm of live performances, harnessing […]

Season ticketing is at the heart of any theatre program because what it means is simple: loyal patrons. And one goal you – and many other theatremakers like you – may have for next season is securing more of those tried-and-true, consistent ticket-buyers. But how? Turning one-time attendees into consistent subscribers is a process, but […]

One of the most common goals for theatremakers around the world is to have as many ticket sales as possible for each production. And in a fast-paced, highly competitive digital media landscape where you need to stand out to get noticed, promotional and discount codes can be a game-changer for your sales. This marketing strategy is simple […]

As holiday magic slowly enters the air, you may notice the general public is in a, well, lighter mood. That can only mean one thing – the season of giving is upon us!  As a theatre, there are ways to leverage that contagious holiday cheer to strengthen your organization, both financially and as a brand.  What […]

Patron engagement is critical to the growth and success of your theatre. Engagement can mean a variety of things – from generating new interest or nurturing long-standing relationships – with the end goal of providing memorable and personalized experiences for all and keeping your patrons coming back for more. It’s important to maintain ongoing patron […]

As a theatre professional looking towards 2024, you may be kicking off the budgeting season and working through various strategic plans. There are several moving parts that require portions of your budget, but one that’s quite important and often overlooked is your marketing. While you may be focusing on programming, set pieces, costumes, new lighting […]

Any great theatre showcase comes paired with a great, well-designed program. And building a sleek, professional program doesn’t have to be difficult – trust us! On The Stage offers you a step-by-step guide to creating your next theatre program.  Creating Your Program So, you’ve picked your show, have your cast and crew, and are barreling […]

Seasoned theatremakers know that to create beautiful, life-changing art, you need to find the right partnerships to pad your bottom line. Money, after all, makes the world go ‘round!  Getting a business to sponsor your program has a variety of benefits, including:  Extending the reach of your theatre: Companies have their own established fan bases […]

Ah, networking. For some of us (lookin’ at you, extroverts), this may come naturally. For others, networking can be tricky or a little anxiety-inducing without some guidance. So, what is networking, exactly? It’s the process of building relationships and finding support amongst your peers, colleagues, or other important professional figures within your industry. During networking, […]

You love stuff, I love stuff, she loves stuff, we all love stuff! From T-shirts to hats, mugs, posters, and just about anything in between, merchandise is an excellent way to promote your work, create another revenue stream, and build your theatre’s branding. But mass-producing a series of random merchandise isn’t the way to go […]

Theatre is not just about the performances on stage- it’s about creating magical experiences for every audience member. A personalized patron experience is the key to making new and loyal patrons feel special, connected, and eager to return for more. Let’s get into the growing personalization trend, and then we’ve got a bunch of easy examples […]

One of the pillars of the On The Stage (OTS) mission is a commitment to continuous innovation. We recognize that the needs of our customers evolve, and we strive to maintain a deep understanding of what theatremakers need to ensure the success of their organization. Our partnership with customers is a two-way street, and we […]