You can create the most beautiful, boundary-pushing, technically perfect piece of theatre worldwide. Still, without a full and engaged audience, it won’t receive the attention or flowers it deserves. Whether it’s a giveaway, VIP experience, or some other creative game, it’s important to get everyone excited before the curtain even rises. That said, you should […]

Whether you’re working on a shoestring budget or with something more robust, most theatremakers agree that more revenue would help bring more art to life. You can always sell more tickets, offer more programming, or host more community events. However, another way to grow your funding is through concession sales.  When some think of concessions, […]

With Mother’s Day right around the corner, you may be frantically searching for the perfect gift for your mom or a mom-like figure. After all, moms work hard day in and day out to ensure their kids are happy and healthy, so why not return that favor? If the lovely lady you’re gifting to is […]

Just as they say in Cabaret, money makes the world go ’round. As a theatremaker, you’re probably constantly searching for more ways to infuse capital into your program so you can focus on what you love…making great art. Finding new revenue accelerators is crucial for your theatre—not only to keep the doors open but also […]

Swag. Merch. Goodies. No matter what you call it, there’s a universal truth about merchandise: people love it. Whether it’s a shirt, a hat, a poster, or a mug, selling branded items can be a major key to your theatre’s growing success. Offering a variety of benefits that will engage, excite, and grow your audience, […]