In the theatre world, tech week is one beast that’s tough to conquer – whether you’re a school program, community theatre, or professional non-equity entity. Yes, it will be fast-paced; yes, it will be stressful; and yes, mistakes will happen. That’s the beauty of live theatre! That being said, there are plenty of ways to […]

As an innovative leader in the world of theatre, you’re likely looking for new ways to improve the experience for your patrons. That could be through technology upgrades, more immersive showcases, better-quality merchandise, or stronger theatre-patron relationships. One method for enhancing the audience experience that you may not have considered is the use of post-show […]

Your front-of-house box office team is the lifeblood of your organization for a variety of reasons. They are integral in creating a great first impression of your theatre, and they handle one of the most important aspects of your business: selling tickets.  That being said, this integral team needs to feel empowered and equipped with […]

In the hustle and bustle of putting together a great show, you may forget why you’re creating your end product. It’s not for revenue, notoriety, or personal development – although those are great perks! No, presenting theatre is about sharing creativity, creating a community, and facilitating memorable experiences for your patrons.  You might be thinking: […]

Swag. Merch. Goodies. No matter what you call it, there’s a universal truth about merchandise: people love it. Whether it’s a shirt, a hat, a poster, or a mug, selling branded items can be a major key to your theatre’s growing success. Offering a variety of benefits that will engage, excite, and grow your audience, […]

The power of community collaboration can’t be understated – because two minds are always greater than one, right? As a theatre professional, you probably find yourself collaborating a lot in your day-to-day – with team members, actors, crew members, and the like. But what about taking that culture of collaboration even further? Certain members of […]

Welcome to 2024, theatremakers! Like many, you’ve probably created a few New Year’s resolutions you’re excited to make into reality this year. One of those resolutions is likely creating more cash flow for your theatre, which is made possible through a variety of creative fundraising ideas.  Getting started – and kicking off the year on […]

As a theater pro, you probably already know that casting for a production is simultaneously one of the most fun and stressful bits of your show’s journey. But you can increase the joy and decrease the panic by enacting a few smart casting strategies during this phase. On The Stage offers a few tips.  8 […]

If you’re anything like us, you’re a fan of New Year’s resolutions. After all, January is the perfect time for a reset… or to get a little more ambitious about goals for the coming year. Theatre professionals often have two common objectives: to deliver the absolute best possible showcase to their patrons and to sell […]

The end of one year and the beginning of another can be a beautiful time for your theatre. You’re able to look back at your many accomplishments while planning ahead with unbridled optimism. A great way to set up the building blocks for a successful year ahead is by setting realistic – yet challenging – […]

As we wrap up 2023 and look toward the future, now’s the time to make your performing arts team feel appreciated for all the work they put into your theatre this year. Alongside facilitating all those warm and fuzzy feelings, you should also be empowering your team at year-end to start 2024 off with a […]

The curtains have closed on your latest showcase. It’s time to begin the set strike, reorganize your backstage, and prepare for the next creative endeavor. During this time, it’s essential to review what went well and what didn’t so you can learn from your mistakes and make improvements for the next performance. It’s time for […]

It’s an intangible thing, but you know it when you hear it, see it, or even feel it. That’s right – it’s a buzz! No, we’re not talking about bees or that annoying hum of overhead lights; we’re talking about that excitement that hits right before your theatre production goes live! Creating and maintaining buzz can be […]