Although it may be hard to believe due to the sweltering heat, fall is just around the corner. That means pumpkin-spice everything, beautiful foliage, spooky movies… and your upcoming theatre season and fall production, of course!  If you think we’re jumping the gun, remember it’s never too early to start marketing your fall offerings. It […]

In the dynamic world of theatre, financial stability is crucial for the success of any production. Despite the passion and creativity that drive theatremakers, more often than not securing adequate funding remains a challenge. What if we told you there was a hidden reservoir of unclaimed cash that could be accessed to support your artistic […]

In a recent Ask Me Anything (AMA) session, On The Stage’s founder, Hunter Arnold, shared his thoughts on the current state of theatre and what lies ahead. Arnold also founded TBD Theatricals and, through his work as a Tony and Olivier Award-winning producer, has played a pivotal role in bringing acclaimed productions to the stage, […]

As the curtains close and your team takes its final bows, you may be ready to head to the beach, the bar, or the couch to celebrate another job well done. While you absolutely deserve that break, there’s just one small thing to do before you relax: host your postmortem. If you’re unsure what that […]

It’s never too late to create a more sustainable theatre. As Earth Day approaches, it’s the perfect time to think about your theatre’s environmental effect on your community – and the world at large. If you take a look at your day-to-day operations and general behaviors, there are sure to be a few places where […]

In the theatre world, tech week is one beast that’s tough to conquer – whether you’re a school program, community theatre, or professional non-equity entity. Yes, it will be fast-paced; yes, it will be stressful; and yes, mistakes will happen. That’s the beauty of live theatre! That being said, there are plenty of ways to […]

As an innovative leader in the world of theatre, you’re likely looking for new ways to improve the experience for your patrons. That could be through technology upgrades, more immersive showcases, better-quality merchandise, or stronger theatre-patron relationships. One method for enhancing the audience experience that you may not have considered is the use of post-show […]

Your front-of-house box office team is the lifeblood of your organization for a variety of reasons. They are integral in creating a great first impression of your theatre, and they handle one of the most important aspects of your business: selling tickets.  That being said, this integral team needs to feel empowered and equipped with […]

In the hustle and bustle of putting together a great show, you may forget why you’re creating your end product. It’s not for revenue, notoriety, or personal development – although those are great perks! No, presenting theatre is about sharing creativity, creating a community, and facilitating memorable experiences for your patrons.  You might be thinking: […]

Swag. Merch. Goodies. No matter what you call it, there’s a universal truth about merchandise: people love it. Whether it’s a shirt, a hat, a poster, or a mug, selling branded items can be a major key to your theatre’s growing success. Offering a variety of benefits that will engage, excite, and grow your audience, […]

The power of community collaboration can’t be understated – because two minds are always greater than one, right? As a theatre professional, you probably find yourself collaborating a lot in your day-to-day – with team members, actors, crew members, and the like. But what about taking that culture of collaboration even further? Certain members of […]

Welcome to 2024, theatremakers! Like many, you’ve probably created a few New Year’s resolutions you’re excited to make into reality this year. One of those resolutions is likely creating more cash flow for your theatre, which is made possible through a variety of creative fundraising ideas.  Getting started – and kicking off the year on […]

As a theater pro, you probably already know that casting for a production is simultaneously one of the most fun and stressful bits of your show’s journey. But you can increase the joy and decrease the panic by enacting a few smart casting strategies during this phase. On The Stage offers a few tips.  8 […]