A common goal among theatremakers is simple: ensure the largest possible audience is viewing your work. However, getting more eyes on your content and more people in your theatre seats can be tough, which is why having a theatre marketing strategy is crucial for organizations of all sizes; and that strategy should include a robust […]

We theatremakers know one thing to be true: Our patrons keep the lights on. Those who purchase tickets to shows, buy merchandise, share content on social media, and attend workshops, summer camps, and other programming make or break our business.  So it’s agreed: You need patrons to sustain your business – and happy, consistent repeat […]

Your front-of-house box office team is the lifeblood of your organization for a variety of reasons. They are integral in creating a great first impression of your theatre, and they handle one of the most important aspects of your business: selling tickets.  That being said, this integral team needs to feel empowered and equipped with […]

In the hustle and bustle of putting together a great show, you may forget why you’re creating your end product. It’s not for revenue, notoriety, or personal development – although those are great perks! No, presenting theatre is about sharing creativity, creating a community, and facilitating memorable experiences for your patrons.  You might be thinking: […]

Spring break is a time of rest and relaxation for many, while others want to hit the open road or seek out new adventures. You, the theatremaker, deserve a break and some fun, too… but you should also be using this time to maximize your theatre’s revenue and boost your ticket sales.  You might be […]

Theatre is art, with or without an audience. But as a theatremaker, you probably want and need an audience at your shows, right? Right.  Attracting audiences – or larger crowds for those with an already steady following – is a goal for just about every organization in the world. An audience gives our art meaning, […]

As the season of love embraces us and Cupid readies his arrows for Valentine’s Day, the quest for your perfect match takes center stage. Just as love stories are crafted with care, so should the tools that bring your lovely narratives to life on the stage. Here’s why On The Stage (OTS) is your perfect […]

As an industry, we’re seeing noticeable shifts in patron-buying behavior: declines in subscription purchases, advanced purchase windows growing shorter, a desire for more immersive and customized experiences…the list goes on. That’s why it’s more important than ever to maximize your organization’s cash flow beyond ticket sales alone. And today, we are thrilled to announce we […]

No matter your theatre’s size, offerings, or objectives, a few goals remain consistent across the board for all creatives: boost your revenue, sell more tickets, and create a greater patron experience every time.  There are a wide variety of ways to reach those lofty objectives, but one avenue can knock out all those goals in […]

It’s an intangible thing, but you know it when you hear it, see it, or even feel it. That’s right – it’s a buzz! No, we’re not talking about bees or that annoying hum of overhead lights; we’re talking about that excitement that hits right before your theatre production goes live! Creating and maintaining buzz can be […]

If you’re in search of ways to boost ticket sales for your next showcase and to increase engagement year-round, consider offering ticket bundling. A reliable strategy, bundling adds value for patrons, attracts more guests, and helps to pad your bottom line.  Ticket Bundling: What is it? First, let’s explore what ticket bundling is. Essentially, bundling […]

Leveraging promo codes and discounts is a proven way to increase sales, no matter the industry. When your show is just around the corner, and you haven’t quite reached the ticket sales goals you had planned, now is not the time to throw in the towel and accept defeat! By offering strategic promo codes, you’ll be able […]

As you’re preparing for the curtains to rise on opening night, the last thing you want to be worried about is your box office. Tickets aren’t scanning correctly? You overbooked the house? The line is moving slower than molasses? Ugh. Streamlining your box office operations prior to opening night will reap major benefits down the […]