Curating your theatre’s season is one of the most rewarding yet challenging jobs of an artistic director. A good season not only entertains and attracts your audience but also evokes meaningful conversations and encourages a devoted following from your patrons. While there are no set rules for crafting a theatrical season, the process does require a delicate balance of artistic vision, audience engagement, and logistical finesse. It’s a big responsibility, but we’re here to help! 

In this eBook, Lisa Clair, New York-based performer, playwright, and educator, provides valuable insights, important considerations, and detailed guidance through the nuanced season planning process.

Inside, You’ll Find:

  • A step-by-step guide: Dive into each step of the season planning process and access expert insights, proven frameworks, examples, and practical tips along the way
  • The importance of mission-driven programming: Understand the pivotal role your organization’s mission, vision, and values should play in shaping your theatrical season
  • Audience and artist considerations: Learn how to strike a balance between pleasing your audience and challenging them while also considering current events as well as the needs of the artists involved in bringing your season to life
  • Strategic planning and logistics: Explore various strategies and approaches for crafting your theatrical season, delve into logistics, and access practical advice and best practices to ensure financial success through informed decisions.  

Whether you’re a seasoned artistic director or embarking on this adventure for the first time, this guide is meant to inform, inspire, and help you as you navigate the intricate art of crafting a compelling theatrical season.

About the Author

Lisa Clair is New York-based performer, playwright, and educator. She has produced five full productions with her company, Lisa Clair Group, in New York City and partnered with institutions such as IRT Theater, The Bushwick Starr, Dixon Place, The Performance Project at University Settlement, Spring Break/Art Show, and Target Margin Theater. Lisa is a dedicated, community-focused artist. She is an experienced teaching artist and prioritizes engaging the hyper-local communities in and surrounding where her work is presented. Lisa holds an MFA from Brooklyn College in playwriting under Mac Wellman and Erin Courtney. She is an Immediate Medium supported AGENCY artist and an affiliated artist with New Georges.