As an innovative leader in the world of theatre, you’re likely looking for new ways to improve the experience for your patrons. That could be through technology upgrades, more immersive showcases, better-quality merchandise, or stronger theatre-patron relationships. One method for enhancing the audience experience that you may not have considered is the use of post-show […]

A common goal among theatremakers is simple: ensure the largest possible audience is viewing your work. However, getting more eyes on your content and more people in your theatre seats can be tough, which is why having a theatre marketing strategy is crucial for organizations of all sizes; and that strategy should include a robust […]

We theatremakers know one thing to be true: Our patrons keep the lights on. Those who purchase tickets to shows, buy merchandise, share content on social media, and attend workshops, summer camps, and other programming make or break our business.  So it’s agreed: You need patrons to sustain your business – and happy, consistent repeat […]

In the hustle and bustle of putting together a great show, you may forget why you’re creating your end product. It’s not for revenue, notoriety, or personal development – although those are great perks! No, presenting theatre is about sharing creativity, creating a community, and facilitating memorable experiences for your patrons.  You might be thinking: […]

As we head into the Spring season, the promise of warm weather, relaxation, and zero obligations is beckoning us from a distance. Yes, if you can believe it, we’re well on our way to sweet, sweet summertime. As a theatremaker, you can harness that anticipation and excitement to attract larger summer stock audiences. Believe it […]

Happy Women’s History Month, theatremakers! Women’s influence, expertise, perspectives, and power can be felt in just about every industry in the world these days. But one industry that has empowered women to lead and thrive for centuries is our own!  Today, On The Stage shines a spotlight on just a few of the thousands of […]

If you’re on a journey to sell more tickets, there are a variety of avenues to reach your objectives. You can implement savvy marketing best practices, offer promo codes, and start ticket bundling deals… the sky’s the limit! But one surefire way to sell more tickets is by making the entire ticket-buying process easier. This […]

Spring break is a time of rest and relaxation for many, while others want to hit the open road or seek out new adventures. You, the theatremaker, deserve a break and some fun, too… but you should also be using this time to maximize your theatre’s revenue and boost your ticket sales.  You might be […]

6 Workflows Built to Develop Audiences and Accelerate Revenue There are noticeable shifts happening in the performing arts industry: subscription sales are declining, patrons are purchasing tickets closer to showtime than ever before, and donations are dwindling across the board. To get ahead of the growing industry challenges, it’s essential to take a business-first approach […]

March welcomes ‘Happy Theatre In Our Schools Month,’ and there are a million reasons to celebrate. Ensuring schools have drama education is paramount to well-rounded student development and heavily impacts a student’s overall academic achievement. On The Stage explores why theatre in schools is so important and the many ways in which it positively influences […]

As the season of love embraces us and Cupid readies his arrows for Valentine’s Day, the quest for your perfect match takes center stage. Just as love stories are crafted with care, so should the tools that bring your lovely narratives to life on the stage. Here’s why On The Stage (OTS) is your perfect […]

The power of community collaboration can’t be understated – because two minds are always greater than one, right? As a theatre professional, you probably find yourself collaborating a lot in your day-to-day – with team members, actors, crew members, and the like. But what about taking that culture of collaboration even further? Certain members of […]

As an industry, we’re seeing noticeable shifts in patron-buying behavior: declines in subscription purchases, advanced purchase windows growing shorter, a desire for more immersive and customized experiences…the list goes on. That’s why it’s more important than ever to maximize your organization’s cash flow beyond ticket sales alone. And today, we are thrilled to announce we […]