Fall weather welcomes back so many activities, from sipping on pumpkin spice lattes to taking leisurely strolls and viewing the foliage. What you may not associate with fall, however, is fundraising … but you should!  There are various ways to harness the renewed energy fall brings into unique, lucrative fundraising events. On The Stage explores […]

Seasoned theatremakers know that to create beautiful, life-changing art, you need to find the right partnerships to pad your bottom line. Money, after all, makes the world go ‘round!  Getting a business to sponsor your program has a variety of benefits, including:  Extending the reach of your theatre: Companies have their own established fan bases […]

Community theatres – it’s all in the name! And you, as your program’s leader, should be making the effort to connect with people and businesses in your area. From potential sponsorship opportunities to business partnerships and a wider pool of cast and crew, getting your community theatre’s name into the community is key to your success […]

You love stuff, I love stuff, she loves stuff, we all love stuff! From T-shirts to hats, mugs, posters, and just about anything in between, merchandise is an excellent way to promote your work, create another revenue stream, and build your theatre’s branding. But mass-producing a series of random merchandise isn’t the way to go […]

There’s nothing quite like the excitement at the beginning of the school year. The latest supplies and clothes, a refreshed mindset, and plenty of opportunities for new experiences. If you find yourself at the helm of a theatre class and want to help your students feel both excited and at ease in your classroom, improv […]

The fall season is almost here, with back-to-school excitement floating in the air. You may just now be thinking about the audition process for your fall musical or show and all the details that come along with it. But it’s also time to think ahead – way ahead – which means starting to build, streamline, […]

Theatre is not just about the performances on stage- it’s about creating magical experiences for every audience member. A personalized patron experience is the key to making new and loyal patrons feel special, connected, and eager to return for more. Let’s get into the growing personalization trend, and then we’ve got a bunch of easy examples […]

One of the pillars of the On The Stage (OTS) mission is a commitment to continuous innovation. We recognize that the needs of our customers evolve, and we strive to maintain a deep understanding of what theatremakers need to ensure the success of their organization. Our partnership with customers is a two-way street, and we […]

The world of theatre is ever-evolving. New technology, trends, and advancements happen consistently, making shows more dynamic than ever. If you want to stay on top of emerging trends in the industry, On The Stage presents a few we’ve noticed … and how to bring them into your program. 5 Emerging Trends in the Industry […]

An exciting awards season came to a close Sunday night as Broadway toasted the best of the best at the 2023 Tony Awards. It’s the biggest night of the year for theatre lovers and as always, there were some great words of wisdom to take from the honorees. Additionally, there was some incredible advice that […]

Summer is a unique time when email marketing is key to driving donations for your fundraising campaigns. There is a lot of underutilized energy and enthusiasm floating around during the summer months, and with the right marketing tools, you can grab onto it and harness it for your program. On The Stage explores a few […]

Although creating experimental theatre may be your passion project, you’ll need to produce a few showcases that appeal to a broad range of audiences. One of the smartest options to ensure you have a sold-out theatre is by offering a musical or play in your season that works as an entertainment vehicle for children, teens, […]

While we usually think of summer as “time off,” it’s actually a great occasion to flex your creativity muscles. That’s right – theatre camps will reap major rewards if you invest the right amount of time and energy into them. On The Stage presents seven things you shouldn’t skip before and during your summer programming.  […]