Imagine transforming your theater into a vibrant incubator of creativity, where scripts spring to life and new talents are discovered. Play readings are more than just a step in the creative process—they are the heartbeat of innovation in theater. They offer a dynamic, collaborative environment where ideas flourish, and audiences get a sneak peek into […]

Social media is arguably the greatest invention of the last 25 or so years. It allows us to connect, form communities, share opinions, and generate business revenue. Regarding your theatre, there are hundreds of ways to harness social media to generate organic traffic, leading to greater engagement, more tickets sold, and stronger brand awareness. On […]

When it comes time to implement effective pricing strategies for your theatre’s tickets, it’s imperative to straddle the line between maximum revenue and minimum gatekeeping of your content. In short, your tickets should be expensive enough for you to make a sizable profit but not too expensive and inaccessible for some of your community members. […]

Everyone has wanted to feel like a very important person (VIP) at one point or another. After all, having VIP experiences can transform an average memory into something extraordinary.  If it’s true that most people are on the hunt for that exciting feeling, why not start curating these VIP experiences for your most loyal patrons? […]

In a recent Ask Me Anything (AMA) session, On The Stage’s founder, Hunter Arnold, shared his thoughts on the current state of theatre and what lies ahead. Arnold also founded TBD Theatricals and, through his work as a Tony and Olivier Award-winning producer, has played a pivotal role in bringing acclaimed productions to the stage, […]

Without feedback, discussion, and critical responses from conducting surveys, creating theatre can feel like performing in a void. In reality, your audience is a crucial component to the success of your production and your company at large.  That said, designing and sending out surveys should be integral to your production routine – just as expected […]

In the latest installment of On The Stage’s “Trailblazer” series, we’re thrilled to highlight the extraordinary career of Angelica Ross. A woman of many talents, Ross has made significant contributions as an actress, businesswoman, and transgender rights advocate, breaking barriers and setting new standards in the entertainment and tech industries. Her extraordinary career is a […]

It would be an understatement to say social media is essential to today’s world. Social media platforms help people stay informed about world issues, dictate and disseminate trends, delve into pop culture analysis, and feel more connected. In short, they’re integral to the fabric of our lifestyle. As a theatre company, you can harness this […]

Happy Pride Month, theatremakers! This and every month, we celebrate and commemorate the LGBTQIA+ community and their many contributions to the fabric of our vibrant society.  The creation of Pride Month itself was spurred by the events of the Stonewall Uprising – a series of protests by members of the LGBTQIA+ community in Greenwich Village, […]

As the curtains close and your team takes its final bows, you may be ready to head to the beach, the bar, or the couch to celebrate another job well done. While you absolutely deserve that break, there’s just one small thing to do before you relax: host your postmortem. If you’re unsure what that […]

Much like the theatre world, your patron base is likely quite diverse, with a broad range of generations, from Baby Boomers to Millennials to Gen Z, making up your core demographics. For that and many other reasons, your marketing strategies shouldn’t be a one-size-fits-all effort but tailored and segmented to appeal to different bases. It’s […]

The beauty of theatre is that it is never a one-size-fits-all experience. Whether you’re a patron, director, actor, or part of the crew, you’ll walk away from a piece of theatre with your own unique interpretations and insights. The same can – and should be – said for the ticketing portion of the theatrical process. […]

With Mother’s Day right around the corner, you may be frantically searching for the perfect gift for your mom or a mom-like figure. After all, moms work hard day in and day out to ensure their kids are happy and healthy, so why not return that favor? If the lovely lady you’re gifting to is […]