Fall weather welcomes back so many activities, from sipping on pumpkin spice lattes to taking leisurely strolls and viewing the foliage. What you may not associate with fall, however, is fundraising … but you should!  There are various ways to harness the renewed energy fall brings into unique, lucrative fundraising events. On The Stage explores […]

Seasoned theatremakers know that to create beautiful, life-changing art, you need to find the right partnerships to pad your bottom line. Money, after all, makes the world go ‘round!  Getting a business to sponsor your program has a variety of benefits, including:  Extending the reach of your theatre: Companies have their own established fan bases […]

You love stuff, I love stuff, she loves stuff, we all love stuff! From T-shirts to hats, mugs, posters, and just about anything in between, merchandise is an excellent way to promote your work, create another revenue stream, and build your theatre’s branding. But mass-producing a series of random merchandise isn’t the way to go […]

The fall season is almost here, with back-to-school excitement floating in the air. You may just now be thinking about the audition process for your fall musical or show and all the details that come along with it. But it’s also time to think ahead – way ahead – which means starting to build, streamline, […]

Theatre is not just about the performances on stage- it’s about creating magical experiences for every audience member. A personalized patron experience is the key to making new and loyal patrons feel special, connected, and eager to return for more. Let’s get into the growing personalization trend, and then we’ve got a bunch of easy examples […]

One of the pillars of the On The Stage (OTS) mission is a commitment to continuous innovation. We recognize that the needs of our customers evolve, and we strive to maintain a deep understanding of what theatremakers need to ensure the success of their organization. Our partnership with customers is a two-way street, and we […]

It’s no secret that performing arts sat on the sidelines during the height of the COVID-19 pandemic. Now that we’re mostly out of the weeds, creators are getting more ingenuitive than ever with their theatrical offerings. One trend on the rise? Immersive theatre. On The Stage explores immersive theatre, how it works, and how to […]

The world of theatre is ever-evolving. New technology, trends, and advancements happen consistently, making shows more dynamic than ever. If you want to stay on top of emerging trends in the industry, On The Stage presents a few we’ve noticed … and how to bring them into your program. 5 Emerging Trends in the Industry […]

An exciting awards season came to a close Sunday night as Broadway toasted the best of the best at the 2023 Tony Awards. It’s the biggest night of the year for theatre lovers and as always, there were some great words of wisdom to take from the honorees. Additionally, there was some incredible advice that […]

While we usually think of summer as “time off,” it’s actually a great occasion to flex your creativity muscles. That’s right – theatre camps will reap major rewards if you invest the right amount of time and energy into them. On The Stage presents seven things you shouldn’t skip before and during your summer programming.  […]

The curtains have closed on your last performance. Your cast and crew feel happy, accomplished, and ready for some rest.  But before you wrap up this chapter of your theatre journey, a post-mortem is necessary to improve your next showcase. You may be asking what, exactly, is a post-mortem. Much like a locker room breakdown […]

The curtains have closed on your latest production, and the madness of show week is finally over. You may want to take a step back, relax, and enjoy the quiet – but now’s the time to continue your forward momentum as it pertains to your patrons’ engagement. Keeping ticket-buyers interested post-show is crucial to the […]

We know how tech week goes: your show is almost perfect, but you’re hoping to add that liiiittle extra bit of magic to it before the curtains go up on opening night. If you’re searching for small but meaningful ways to put your best artistic foot forward, On The Stage has you covered. Here are […]