As the weather warms and more people opt to venture out and enjoy the arts, summer stock is waking up from its hibernation, as well. In fact, it’s almost time to dust off your costumes and sets to prepare for those fast-paced, enticing, and entertaining shows. Although we’re technically still in the winter months, now […]

6 Workflows Built to Develop Audiences and Accelerate Revenue There are noticeable shifts happening in the performing arts industry: subscription sales are declining, patrons are purchasing tickets closer to showtime than ever before, and donations are dwindling across the board. To get ahead of the growing industry challenges, it’s essential to take a business-first approach […]

Running a theatre, no matter the size, has a variety of moving parts to manage. Perfecting the costumes. Nailing the sound and lighting cues. Casting the perfect leads. Marketing your upcoming show. Raising enough funds to improve the experience for everyone. But one part that often gets pushed to the wayside is the cultivation and […]

Theatre is art, with or without an audience. But as a theatremaker, you probably want and need an audience at your shows, right? Right.  Attracting audiences – or larger crowds for those with an already steady following – is a goal for just about every organization in the world. An audience gives our art meaning, […]

As the season of love embraces us and Cupid readies his arrows for Valentine’s Day, the quest for your perfect match takes center stage. Just as love stories are crafted with care, so should the tools that bring your lovely narratives to life on the stage. Here’s why On The Stage (OTS) is your perfect […]

The power of community collaboration can’t be understated – because two minds are always greater than one, right? As a theatre professional, you probably find yourself collaborating a lot in your day-to-day – with team members, actors, crew members, and the like. But what about taking that culture of collaboration even further? Certain members of […]

As an industry, we’re seeing noticeable shifts in patron-buying behavior: declines in subscription purchases, advanced purchase windows growing shorter, a desire for more immersive and customized experiences…the list goes on. That’s why it’s more important than ever to maximize your organization’s cash flow beyond ticket sales alone. And today, we are thrilled to announce we […]

No matter your theatre’s size, offerings, or objectives, a few goals remain consistent across the board for all creatives: boost your revenue, sell more tickets, and create a greater patron experience every time.  There are a wide variety of ways to reach those lofty objectives, but one avenue can knock out all those goals in […]

Welcome to 2024, theatremakers! Like many, you’ve probably created a few New Year’s resolutions you’re excited to make into reality this year. One of those resolutions is likely creating more cash flow for your theatre, which is made possible through a variety of creative fundraising ideas.  Getting started – and kicking off the year on […]

As a theater pro, you probably already know that casting for a production is simultaneously one of the most fun and stressful bits of your show’s journey. But you can increase the joy and decrease the panic by enacting a few smart casting strategies during this phase. On The Stage offers a few tips.  8 […]

If you’re anything like us, you’re a fan of New Year’s resolutions. After all, January is the perfect time for a reset… or to get a little more ambitious about goals for the coming year. Theatre professionals often have two common objectives: to deliver the absolute best possible showcase to their patrons and to sell […]

The end of one year and the beginning of another can be a beautiful time for your theatre. You’re able to look back at your many accomplishments while planning ahead with unbridled optimism. A great way to set up the building blocks for a successful year ahead is by setting realistic – yet challenging – […]

As we wrap up 2023 and look toward the future, now’s the time to make your performing arts team feel appreciated for all the work they put into your theatre this year. Alongside facilitating all those warm and fuzzy feelings, you should also be empowering your team at year-end to start 2024 off with a […]