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As the entertainment industry continues to evolve, it’s becoming increasingly important for theatre leaders to find new and effective ways to attract and engage with audiences. While producing high-quality shows is essential, it’s equally crucial to ensure that those shows are seen by as many people as possible. This is where innovative marketing solutions come into play.
At On The Stage, we understand the challenges that theatre leaders face in gaining and retaining new audience members. That’s why we’re dedicated to providing expert advice and guidance on how to achieve this goal. From traditional methods like print and online advertising to cutting-edge strategies like social media and influencer marketing, we offer a wide range of solutions to help you reach your target audience.
Whether you’re planning an in-person showcase or a hybrid production that blends live and virtual elements, we can help you get more seats filled and more eyes on your show.
It’s important to continually assess your marketing strategies and pivot if necessary. If you’re in the midst of a marketing evaluation, ask yourself if you’re truly on target to reach your goals. Check email subscribers, open rates, social media interactions, unsubscribe rates for email lists and the overall growth of your brand.
Make notes of where you can improve, as well as the types of content that gain you the most traction. After studying your metrics and making a few adjustments, roll out the new and improved plan with the goal of enticing your target demographic and growing your audience.
If you’re new to the marketing game, here are some questions to help you assess your current marketing strategies:
To attract more audience members, it’s essential to have a strong online presence. This means ensuring that your branding is on point across all digital channels, from your website to your social media profiles. To make your branding pop, focus on creating a consistent visual identity, using eye-catching graphics and images, and providing high-quality content that engages and informs your target audience! Here are some things to consider as well:
In recent years, the entertainment industry has seen a growing trend towards hybrid shows that combine in-person and digital elements. These shows offer a unique opportunity to expand your audience reach and build engagement with fans who may not be able to attend in person. By offering video-on-demand or live streaming options, you can make your show accessible to anyone with an internet connection, regardless of their location.
If you’re considering a hybrid show, it’s important to build a marketing campaign around this new format. By promoting the digital aspect of your show, you can build a digital audience in advance and ensure that they are ready to tune in when the show goes live. You can use social media, email marketing, and other digital channels to generate excitement and anticipation around the show, and to showcase the unique features that make it stand out from traditional in-person performances.
The importance of community partnerships can’t be overstated. Aside from organic marketing efforts, partnering with businesses and organizations can provide a variety of benefits to your theatre company. Here are some ways that these partnerships can benefit you:
An in-house marketing team can provide a cost-effective and dedicated approach to promoting your show, allowing you to tap into the creativity, knowledge, and passion of your own team to develop a tailored marketing strategy.These include:
Social media is easily one of your biggest assets when it comes to marketing your show. A great question to ask yourself in regards to your social media marketing is this: Is your communication on these platforms a two-way street, or is it just you with a microphone? If it’s the second, work for more engagement by asking questions, responding to comments on your posts, tagging partners and conducting polls. People just want their voices to be heard!
It’s easy to say you’ll up your marketing efforts, but harder to put that idea into practice. If you need help crafting your marketing plan for next season, let On The Stage help; book a demo today.