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As an industry, we’re seeing noticeable shifts in patron-buying behavior: declines in subscription purchases, advanced purchase windows growing shorter, a desire for more immersive and customized experiences…the list goes on. That’s why it’s more important than ever to maximize your organization’s cash flow beyond ticket sales alone. And today, we are thrilled to announce we are launching a new tool to help you do just that.
Add-ons are now available for all On The Stage (OTS) customers across all plans and will play a critical role in bolstering your overall production profits. With this new feature, you can easily provide your patrons with any type of supplemental offering outside of your standard ticket right within the purchase process. And in doing so, you will maximize the dollars you generate on every order to keep your theatre thriving while at the same time providing an elevated and memorable theatrical experience for your patrons.
Read on to learn more about this impactful tool!
Add-ons are exactly what they sound like! They are additional products or services that can be added to a patron’s main purchase (usually tickets) at the time of sale. These can be anything and everything you can think of, from parking and concessions to VIP experiences, merchandise, and everything in between!
Add-ons offer a valuable avenue for theatres to generate additional income beyond standard admission while fostering a deeper connection with their audience. Patrons can tailor their visit with merchandise from the show, personalized snacks and drinks, and anything else you can think of for an overall more personalized and immersive experience. And here’s the best part – as an organization, you will not only provide your patrons with an incredibly memorable night at the theatre, but you will also see increased revenue – without having to raise the price of tickets another penny.
There are numerous reasons every theatre should offer add-ons, with the first being to generate more revenue. With add-ons, you can easily maximize the dollars you bring in on every order, which ensures your theatre can continue thriving for years to come, all while creating memorable theatrical experiences for your patrons. The best part? You don’t have to increase your ticket prices while doing this!
Giving your patrons the option to add additional items and experiences to their ticket purchase impacts revenue by increasing:
Not only is it a savvy business move to offer add-ons, but it also creates a better overall experience for your patron. When patrons buy additional non-ticket offerings before a show, they are not just customers; they become part of an enthusiastic community. This early engagement can foster a sense of belonging and loyalty among your audience.
Providing your patrons with immersive and customizable experiences by offering add-ons means you will:
From a logistics standpoint, pre-selling add-ons offers a host of benefits that streamline various aspects of the patron experience. All areas of the venue can be improved – from the parking lot to the concessions to the seating timeline and more. By ensuring smooth and easy navigation throughout your venue, you will build a stronger connection with your patrons and keep them coming back show after show.
Leveraging add-ons to improve your logistics and operations will allow you to:
Add-ons are also a great opportunity to test the market for different items, services, and strategies. By looking at the pre-sales data, you can understand which items are popular (and which aren’t), helping you refine your add-on strategy for future events, maximize the amount of money you make on each production, and better understand your audience.
You can play to your audience’s tastes and preferences without the financial risk by:
Just because it’s a smart business decision to offer add-ons doesn’t mean it can’t be fun! In addition to offering tried-and-true items, get creative! Here are a few add-on ideas to get the wheels spinning:
With OTS, the possibilities are only limited by your imagination! Check out
With the Add-on functionality in the OTS platform, you can:
At OTS, we are committed to partnering with our customers to ensure success from season planning all the way through to closing night. Our comprehensive platform empowers performing arts organizations with the tools needed for ticketing, marketing, and box office management to fundraising, donor management, and reporting… and everything in between!
We’re dedicated to providing theatremakers like you with the tools and resources needed to keep your seats full and ensure your theatre thrives for years to come. This is just the beginning, and we can’t wait to share even more innovation in the months to come.