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If you’re in search of ways to boost ticket sales for your next showcase and to increase engagement year-round, consider offering ticket bundling. A reliable strategy, bundling adds value for patrons, attracts more guests, and helps to pad your bottom line.
First, let’s explore what ticket bundling is. Essentially, bundling involves offering multiple ticket options together at a discounted rate or combined with other perks, as opposed to singular ticket sales. At its base, bundling is offering discounted group rates, but there are various ways to elevate the promotion.
Benefits of ticket bundling include:
In short, ticket bundling can be a strategic move that increases your show attendance, adds value for patrons, and builds a more professional, elevated atmosphere. Next, let’s consider a few ways to enact bundling.
The goal with ticket bundles – alongside increasing sales and attendance – is to encourage patron loyalty down the line. So, how can you make ticket bundles as appealing as possible? We offer a few ways to market bundles.
A great way to ensure you get larger average orders is by encouraging the purchase of ‘family passes.’ This can range from groups of 2 to 20 or anywhere in between, offering a discount that rises with each additional ticket purchased.
Family passes offer a variety of benefits, including:
Perhaps the most common – and popular – ticket bundling strategy is pushing season tickets or other similar passes. Here, patrons can buy tickets to every show (or, depending on the package, a select number of shows) in the season, all at once, at a discounted rate.
Perks of season tickets include:
With merchandise bundles, you can encourage larger ticket orders by giving away a free shirt, hat, mug, poster, or other promotional merch. Here, you’re incentivizing larger orders by giving patrons what they want – free stuff!
Perks of merchandise bundles include:
Much like merchandise bundles, food and drink bundles reward patrons for purchasing more tickets by giving them discounted rates at your concession stand.
Perks of food and drink bundles include:
VIP bundles encourage larger orders by offering exclusive perks as a reward. The magic of ‘VIP’ experiences is that they can be whatever you want them to be! Ideas include:
Alongside incentivizing larger orders, VIP bundles build loyalty, as patrons feel appreciated and valued.
If you’re not sure where to start when it comes to offering ticket bundles at your box office, On The Stage can help. With OTS’ Box Office Management software, you’ll be able to equip your front-of-house and box office team members with an all-in-one solution.
With OTS’ promo code and box office software, you’ll be able to:
Partner with On The Stage and get your promo codes and box office streamlined and ready to go. To get started, book a personalized demo today.