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In the world of performing arts, you may not consider marketing efforts to be top priority – especially if you’re hard at work making theatre magic. But, it’s a sad truth that not as many people will see that theatre magic if you’re not diligent about your marketing and promotion. Like many a harried creative, you may be working on a shoestring marketing budget or have recruited a student marketing team to get the job done. No matter the situation, there are plenty of ways to get cost-effective and savvy with your marketing strategies. On The Stage can help.
Your website is your theatre’s first impression for a large chunk of your potential audience members. If it’s low-tech, clunky, or underwhelming, it reflects poorly on you.
Take the time to upgrade your website’s tech and visuals, so potential patrons will be excited about your work. A few ideas include:
Local media contacts should be your strongest allies, as freebie advertising does exist if you know the right people. A few ways to connect with media contacts include:
Search Engine Optimization is a free way to get more eyes on your show site, and your theatre in general. While SEO may sound complicated, it’s really just a short process of updating your theater’s web presence to help more people find you. Key words are the name of the game as it pertains to your social media and show sites – focus on locality and buzzwords that theatre enthusiasts would typically Google.
If you aren’t sure where to start, there are a wide variety of tutorials online that can help – or you can always partner with On The Stage to get your name out there!
Another totally free way to market your theatre is through social media. Ramp up your content and general presence online. A few ideas include:
Once you’ve amassed a steady social media following, it might be time to take it a step further by creating a newsletter or blog for your theatre.
With a newsletter, you can keep your loyal patrons up to date on rehearsals, new projects on the horizon, fundraisers you’re planning and summer programming, as well as push donations or a wishlist. A blog can act as a similar avenue for pushing donations, and can keep your patrons updated on a more regular basis.
For either, consider selling ad spots to community partners, local businesses, or family/friends of your cast. There’s always a chance to pad your bottom line!
We’ll never stop saying it – people love free stuff!
Consider offering freebies or giveaways to your audience members or social media followers. Not only will this increase engagement on your social media platforms, but you can also use it as a method for free advertising. (I.E. = share this post and tag a friend for a chance at free tickets.)
Additionally, merchandise giveaways help to spread the word on your theatre visually – merchandise is, after all, a walking billboard for your work.
Summer programming, workshops, and other offerings outside regular performances have myriad benefits, including:
If you’re looking for a little extra help as you embark on your theatre’s marketing journey, On The Stage is an excellent resource.
With OTS’ comprehensive suite of marketing and promotional tools, you can:
All that and more is right at your fingertips – just book a personalized demo with OTS to get started.